Note : The Work Location for this position is at Sudbury, ON. Sales
Pre-plan and execute sales calls to new and existing on a master route schedule. Types of accounts vary by territory and province and may consist of retail (liquor stores, independent retailers), and on premise (restaurants, hotels and other similar venues).
Present fact based sales presentations to introduce new products and sell existing products
Execute variable monthly promotions (displays, near packs, LTOs) in accounts according to standards
Keep abreast of competitive trends and report appropriate developments
Build quality relationships with customers that translate to commercial results
Control operating and A&P expenses and manage budget and expenses appropriately
Deliver and exceed on annual budget for assigned territory in terms of revenue and distribution.
Monitor and track marketing programs
Attend and participate in events, training and meetings
Coordinate and conduct tastings & events
Review and prepare reports / sales materials
Record and submit sales and account activity in a timely fashion
Minimum 2+ years of progressive sales experience, preferably in beer / wine / spirits industry or CPG industry
Knowledge of our products
Completed Bachelor’s Degree in Marketing, Business, Commerce or related from a recognized institution
Impeccable communication skills including influencing, negotiation and presentation skills
Strong interpersonal skills
Organized with proven ability to multitask & manage time effectively
Self-starter with a strong desire to learn and develop as a sales professional
Able to work well independently and in a team
Achievement / results oriented
Strong Computer skills including MS Office
Available to travel and attend evening / weekend events as necessary
Legally able to sell alcohol beverages
Valid Driver’s License and satisfactory driving record.
For Quebec Territories, oral and written fluency in French is required. Bilingualism a strong asset.
Labatt Breweries of Canada LP is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed.
Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.