Position : CopywriterReports to : Senior Manager, Creative TeamDepartment : Marketing and CommunicationsLocation : Toronto, ONStatus : Permanent, Full-Time
The Heart and Stroke Foundation
Life. We don’t want you to miss it.TM That’s why Heart & Stroke leads the fight against heart disease and stroke. Powered by donors and volunteers, we fund life-
saving research and help Canadians lead healthier lives. Heart & Stroke is a health charity active in communities across the country.
We are sustained by the commitment and generosity of more than 30,000 volunteers and more than 1.4 million donors.
We are looking for a Copywriter with experience creating digital, email, print and video marketing material. As part of the Creative Services team, the Copywriter helps develop brand aligned content for program teams, national projects and assist with national campaigns.
Ideally, your experience will run the gambit from ideation to final draft, and everything in between. You also know how to engage different audience groups at all phases of a user journey and your healthy respect for testing and analytics makes your copy that much more engaging.
Most importantly, you know how to move people. CTAs are in your DNA.
Brand message and content development :
Produces key messages and story-telling content for brand marketing projects, including web, email, video and print as determined
All work ensures a high focus on integration of brand positioning, promise and voice / tone expression to optimal levels
Consistently aligns content with strategic plan and goals
Consistently considers most effective ways of ensuring content and messages support story of Heart & Stroke’s impact and need to support fundraising calls-to-action (CTAs)
Develop mission impact stories to support brand campaign integration into broader marketing communications materials-national, provincial, regional-
to expectations of creative briefs and time requirements of all projects
Supports Manager, Design Services in launching multi-stakeholder application of new brand identity with : branded templates, updates to guidelines (as needed) and resources to deliver consistent brand reflection through various channels
Develop a keen understanding of brand verbal guidelines and supports Senior Manager, Creative Team Lead in ensuring brand consistency across all content streams
Creative Services :
Work with Manager, Design Services (or assigned designer) and Account Services team to develop, create and present creative concepts to internal clients, and make recommendations for next and future projects
Be responsible for writing and reviewing marketing / editorial copy and content submitted via review and approval process;
providing appropriate edits to ensure brand campaign key message integration, accuracy, brand style and voice are optimally reflected.
Follow creative brief copy direction for fund development events and program collateral materials, while being conscious of ensuring highest quality brand voice and message.
Keep informed and current on existing and new research and mission initiatives to ensure our cache of mission references remains fresh and compelling for a variety of channels and audiences
Works collaboratively with the team on concept development and creative solutions to ensure maximum impact
Builds and maintains collaborative and effective working relationships with internal and external stakeholders in delivery of project requirement
Writes / edits content for all assigned projects / programs as specified; manages time according to approved / current work back;
meets all commitments to deliverables and deadlines
Works with Account Services team to ensure copy corrections are made as per client and Knowledge Exchange reviews and approvals
Works with Digital Team to ensure message integration across all channels
Works with and assists Digital Team and content providers with SEO website copy
Asset Innovation & Management :
Brand Campaign Briefing & Integration Toolkits-build and leverage as key supports for content development for broad application and use
Conduct regular evaluation of relevance and effectiveness of these key writing / communication tools with key program leads and stakeholders
Post-secondary education in copywriting, journalism or communications
Experience and Skills
3-5 years of proven writing experience for web, print and video
Experience in marketing, fundraising, and advertising copy development
Experience with In Copy and / or InDesign
Content expertise and experience working with medical reference materials is an asset but not necessary
Thorough understanding of marketing and communication functions and needs
Well-developed research and interviewing skills
Superior writing and copy-editing skills
Bilingualism in French and English an asset, but not mandatory
Customer-focused with a thorough understanding of expectations of internal and external customers
Excellent interpersonal skills and ability to work independently as well as respectfully and professionally with a co-dependent team
Strong computer skills and excellent knowledge of Microsoft Office
Excellent organizational skills and ability to be flexible around juggling priorities
Excellent written and oral communication skills
Excellent listening and critical thinking skills
Highest level of detail and accuracy
Thrives in a fast-paced, team-focused environment