Senior Planner Toronto, Ontario
Toronto, Ontario
5d ago


Position at Wavemaker

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology.

The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster.

We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,200 people across 88 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by :

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible
  • We are a part of GroupM, WPP’s global media investment management company. Discover more on , and

    Role Context :

    The Senior Media Planner is responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results.

    This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

    Core Responsibilities :

  • Work closely with the Client Business Lead and Manager to prepare all channel (digital, print, OOH, broadcast) media plans inclusive of;
  • target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program / site selection and reporting

  • Effectively uses agency’s proprietary planning process to fuel strategy and insights
  • Explore and evaluate new media opportunities and determine how they fit within client business objects and budgets
  • Mentor planning assistant(s) and oversee the day to day running of the account ensuring tasks are completed
  • Maintain client contact / manage client requests i.e. plan changes, budget changes, provide marketplace information
  • Assist in the facilitation of competitive analysis as required
  • Develop agency points of view on media opportunities for submission to the client
  • Play a key role in the budget and client billing process to ensure accuracy
  • Write and maintain status and contact reports to ensure efficient workflow to meet deadlines
  • Required Skills / Experience :

  • Minimum 3-4 years as a Planner / Buyer
  • University or College degree / diploma in Media, Marketing, Business, or related field and / or relevant years of experience
  • Demonstrates understanding of media basics and concepts
  • Working knowledge of Syndicated tools (PMB, Evaliant, DDS, Comscore, etc.)
  • Proficient with Microsoft Office Suite
  • Qualities :

  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Self-starter who demonstrates initiative
  • Ability to manage multiple projects
  • Ability to delegate and oversee Assistant workload
  • Team player who can step in and help drive strategy against a landscape that is in constant change
  • Thrives in fast paced environment
  • GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills.

    We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

    GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff.

    If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted.

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