Marketing Manager
Cargill
Winnipeg, Manitoba, Canada
13h ago

Description

Want to build a stronger, more sustainable future and cultivate yourcareer? Join Cargill's global team of 160,000 employees who are committed tosafe, responsible and sustainable ways to nourish the world.

This position isin Cargill’s agricultural supply chain business, where we seamlessly connectfarming customers with food, feed and industry.

JOB PURPOSE AND IMPACT

The Marketing Manager will be responsible for implementing our globalmarketing vision, establishing our national marketing strategy and executingour local marketing plans and campaigns.

This role is focused on creatingdemand and maximizing sales and profitability in the area of crop inputs in acoordinated effort with Cargill’s broader grain and risk management offering.

KEYACCOUNTABILITIES

  • Translatebusiness goals into specific marketing objectives and strategies
  • In collaboration with the sales leaders, product linemanagers, and agronomy leaders, support demand creation with data analysis andlead generation tactics.
  • Build and implement a variety of targeted marketingcampaigns that enable our retail goals and deliver value to our customers andparticipate in the development of the business e-commerce and digital strategy
  • Demonstrating its deep knowledge of customerpriorities, this role will help identify areas where additional customerprofitability and brand growth can be achieved
  • Supervise marketing strategy performance and metricsand serve as the feedback loop from sales and customers to resolve efficiencyof initiatives, including promotional efficacy to improve return on investment
  • Work with the internal Marketing Communications teamat Cargill to execute communications on all farmer-focused channels to reachtargeted customers and prospects
  • Independently handle complex issues with minimalsupervision, while escalating only the most complex issues to appropriatestaff.
  • Otherduties as assigned
  • Qualifications

    MINIMUM QUALIFICATIONS

  • Bachelor’s degree in Marketing, Sales, orBusiness related or equivalent experience
  • Minimum of four years of related work experience
  • Ability to balance multiple priorities anddeliver timely projects within budge guidelines
  • Experience developing strategic marketing plansthat generated customer growth
  • Experience engaging directly with customers witha positive impact
  • Experience executing consumer, channel and / orcustomer specific campaigns and promotions
  • KEY BEHAVIORS

  • Build partnerships and collaborate with othersto meet shared objectives
  • Plan and prioritize work to meet commitmentsaligned with organizational goals
  • Develop and deliver multimode communicationsthat convey a clear understanding of the unique needs of different audiences
  • An understanding of the needs offarmers and their management practices is a valuable asset
  • A results-focused attitude with adesire to exceed goals and as ability to practice agility and resilience
  • Cargill is an equal opportunity employer and committed to providing accommodation to our job applicants with disabilities.

    Marketing

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