The Copywriter forms a creative team with an Art Director, and is responsible for developing outstanding advertising concepts and copy that sell the client’s product or service.
Based on a client brief, it is his / her task to develop creative concepts for advertising campaigns, which cover print, TV and radio commercials, new media solutions and approaches, sales promotions, etc.
The Copywriter and Art Director report to the Executive Creative Director.
The responsibility of the copywriter is to convert information provided by the client and account personnel (information concerning unique selling points, target market profiles, purchase motivations, and so on) into an effective, persuasive sales message.
The message must be presented in such a manner that it stands out and is relevant to potential customers. The copywriter develops the main idea of the advertisement presentation in conjunction with the art directors, then creates its various verbal components : the headline, sub-headlines and body copy or text.
Provides copywriting expertise
Generates effective and imaginative headlines and copy
Understands marketing and creative strategies for assigned brands
Translates creative strategies into dramatic, innovative executional concepts
Bring ideas to life with vivid language and examples
Maintain copy quality control throughout all aspects of the production process for both TV and print advertising
Able to respond to the specific needs of a campaign with an appropriate writing style
Participate in market research
Contribute to all steps of creative process, including troubleshooting of potential problems
Oversee submission process for copy approval team meetings
Organize and prioritize deadlines for multiple projects
Health & pharmaceutical client experience preferred
University Degree preferred
Superior editing, proofing, and writing skills
Enthusiastic about the advertising process
Outgoing, approachable, and a team player
Willing to take on any task, no matter how small
Multi-tasker and ability to prioritize
Good interpersonal skills and relates well to both client and AndersonDDB personnel
Good organizational skills
Shows ability to be proactive
Show ability to think logically and analytically, even under pressure
Shows respect for agency policy and procedures