Req Id : 339893
At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.
If you’re ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team.
The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms.
We’re looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.
The Manager, Advertising Products will play a key role in building Bell Media’s overall advertising product strategy with the goal of significantly scaling Bell Media’s ad inventory and revenue capabilities.
The successful candidate will be a collaborative product leader with deep knowledge of adtech and the programmatic ecosystem and will be responsible for advertising product strategy and execution across all of Bell Media’s products and platforms (Video, Audio and OOH), managing the transition from traditional to digital inventory and our addressable advertising initiative.
This role will report to the Sr Manager, Advertising Products and will work closely with our ad sales & operations, content platforms, and revenue management teams in order to execute our aggressive strategy for growth.
Leverage your strong knowledge of publisher ad tech, the advertising media ecosystem, the ad buyer perspective, and the consumer decision journey to deliver on ad product strategy and roadmap
Deliver projects and products from end-to-end, employing agile tactics to keep momentum and influence progress
Lead the collaborative, dynamic planning process across multiple domains Supporting business case development, and prioritising the work that needs to be done against the capacity and capability of cross-functional teams
Work with Ad Product team colleagues to translate the product roadmap into user stories and development requirements
Manage project schedule & cost, and engage in reporting to the appropriate PMO and Finance stakeholders as required
Take responsibility for the quality of design and implementation; identifying risks and issues, effectively managing them and communicating them to stakeholders
Ensure all ad delivery products are built and / or integrated to an appropriate level of quality for the end users
Champion Bell Media’s Digital Websites and Apps and drive execution to increase Ad Inventory
Drive advertising innovation by leveraging data and media inventory to create incremental value for Bell Media properties
Identify key industry, competitive, and technology trends and communicate strategic implications to product teams.
Lead communication with key stakeholders, exhibiting comfort in detailed engineering discussions as well as open conversations with customers
Define success metrics, measure, and iterate based on stakeholder feedback
University degree in business, engineering, or computer science, with a strong technical and analytical background
5+ years product management experience with leading teams to develop, deploy and launch complex technology driven products
Experience managing technical projects from ideation to implementation (PMP certification is an asset)
Strong fundamental understanding of ad serving architecture and formats, RTB auction dynamics, and programmatic buying / selling mechanisms
Experience with advertising technologies (Ad server, DSP, SSP, OMS) and other ad technology, campaign planning, or data management platforms.
Experience working in an agile build environment. Understands the fundamentals of agile / scrum based iterative product development, including user story development, backlog grooming, managing velocity, and establishing metrics of success
Basic HTML, JS, XML, SQL or other programming language experience is a plus
Deliver results in a fast-paced, goal-driven environment that requires the ability to handle multiple tasks simultaneously without compromising quality
Comfortable with ambiguity and demonstrates strong ability to work independently as well as in a team environment
Experience in working directly with senior stakeholders and leadership
Proactive problem solver, highly curious, results oriented, with a passion for learning
Bilingualism (English / French) considered an asset
Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.
Additional Information :
Position Type : Management
Job Status : Regular - Full Time
Job Location : Canada : Ontario : Toronto
Flexible work profile : Mobile
Application Deadline : 01 / 20 / 2022