Channel Marketing Specialist
Mississauga, Ontario, Canada
6d ago

Create and lead digital marketing campaigns and e-commerce best practices with Microsoft’s consumer retail partners in Canada as our next Channel Marketing Specialist.

The Channel Marketing Specialist will manage campaigns that drive online sales in Canada. This role will assist with driving digital transformation and partnering with retail accounts through marketing, media, and e-commerce. What’s in it for you?

  • Join an award-winning company culture Great Place to Work and Best Workplace for Inclusion.
  • Support one of the most notable tech brands in the world.
  • A comprehensive benefits package and a competitive salary.
  • What will you do?

  • Support the Digital Marketing Lead and Channel Marketing Managers in the execution rhythm of digital marketing campaigns, and on-site merchandising.
  • Manage day-to-day execution of digital marketing, online merchandising, CRM, mobile and social plans on retail partner e-commerce sites.
  • Collaborate with stakeholders to improve visibility for priority product categories and brand content using a blend of paid and organic strategies keeping consistent brand voice and message across all paid programs.
  • Coordinate activities with regional and worldwide digital teams.
  • Execute day-to-day management of Amazon Advertising campaigns for Microsoft consumer products.
  • Communicate program performance and progress against goals in a cross-functional setting.
  • Provide analytical support from digital marketing campaigns.
  • Assist in developing business and customer insights based on triangulation of data across our sales and marketing touchpoints, web reporting data and end-customer research.
  • Assist in development of assets and localization of copy.
  • How will you succeed?

  • Being passionate about technology, retail, and digital.
  • Staying abreast of digital marketing trends.
  • Collaborating across teams.
  • Demonstrating campaign performance through detailed analysis.
  • What experience should you have?

  • 2-3+ years of work experience in digital and online marketing, with a successful track record of campaign and program management.
  • Budget management experience.
  • Experience managing multiple campaigns / programs simultaneously across different stakeholder groups.
  • Demonstrated skills in reporting and data analysis using different tools, such as Google Analytics, Omniture or equivalent.
  • A deep understanding of digital and e-commerce marketing.
  • Experience with Amazon Advertising and / or Search Engine Marketing is preferred, but not required.
  • Experience with Photoshop is preferred, but not required.
  • So, are you Premium’s next Channel Marketing Specialist?#WeArePremium

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