Purpose Social Media and Content Manager
Toronto, ON, CAN
7h ago

Job Family Group : Marketing


Thank you for your interest in BMO Financial Group. We are currently working towards providing a better candidate experience by including all of our job descriptions in both English and French.

In the meantime, if this role is located in Quebec and / or New Brunswick please reference the French job description available below the English version.

Otherwise please see the job description below in English as per federal language requirements.

Nous vous remercions pour votre intérêt à l'égard de BMO Groupe financier. Nous travaillons actuellement à offrir une meilleure expérience aux candidats en publiant toutes nos descriptions de poste en français et en anglais.

Entre-temps, si ce poste est affiché au Québec ou au Nouveau-Brunswick, veuillez consulter la description de poste en français disponible sous la version anglaise.

Autrement, veuillez consulter la description de poste ci-dessous en anglais, conformément aux exigences fédérales en matière de langues.

Under the direction of the Director, the Purpose Social and Content Manager is responsible for the oversight and execution of Social Media and Content programs in support of BMOs Purpose.

This includes but is not limited to ideating, writing, editing, and / or creating ""shareable"" content, distributing content on the appropriate platforms and measuring the results of marketing activity.

Additional responsibilities may include writing and presenting insight-driven assignment briefs for both media and content agencies, management of media and content agency stakeholders, on-going campaign creative and media feedback, data analysis and reporting results.

Key Accountabilities

  • Lead creative and media agencies to develop and implement plans for marketing in support of BMOs Purpose : writing and editing briefs, ongoing review and evaluation of creative social and content and ensuring the team manages production schedules and approvals.
  • Ideate, write, edit, and / or create ""shareable"" content, distribute content on the appropriate platforms and measure the results of marketing activity.
  • Work closely with agency partners to identify, evaluate and implement program tactics and ensure projects are actively managed so that we are tracking toward our goals.
  • Cultivate, build relationships and collaborate with internal communications teams, internal digital teams, brand governance, legal / compliance, as well as multiple external creative and media agencies.
  • Oversee the tracking and analysis of performance data to measure effectiveness and find opportunities to optimize.
  • Manage relationships with key agency partners and the line of business marketing leads across our U.S. businesses.
  • Work with the brand governance team, advertising agency and internal creative department (when appropriate) to ensure that all digital creative meets brand standards, offers the best customer experience and encourages engagement.
  • Knowledge and Skills

    What youll need to be successful :

  • Bachelors degree in Business, Public Relations, marketing / advertising, communications or related field.
  • 4-6 years of marketing, content, and social media experience.
  • Brilliant communicator : a strong storyteller who can express views in person, in powerpoint and in narrative format.
  • Strong interpersonal skills; a team player with the ability to merge varying points-of-view and build partnerships to get things done.
  • You bring a collaborative working style to all that you do.
  • Results-driven : Adept at gathering and analyzing data to gain insight into what works, and developing recommendations to optimize marketing effectiveness.
  • Creative problem-solving skills and excellent creative sensibilities : well-developed ability to evaluate whether creative meets strategic objectives and brand standards.
  • Experience managing / communicating with media and content agencies, including leading the day-to-day management and maintenance of digital / social media / content campaigns (agency or client-side).
  • Experience managing the creation of online and offline marketing communications : writing clear, succinct creative briefs, leading kick-off meetings with agency and internal partners, managing production and deployment and measuring results.
  • Experience managing content programs for large-scale brand(s)
  • Exceptionally strong project management skills with demonstrated track record managing complex projects across functional lines.
  • Proven ability to manage third-party vendors to deliver results on time and within budget.
  • Passion for marketing, including new trends and technologies.
  • Self-motivated and directed; able to turn an idea from concept into a clear plan of action.
  • As a condition of employment, this position is subject to the successful completion of the following pre-employment conditions :

  • Reference checks
  • Criminal background checks
  • We’re here to help

    At BMO we are driven by a shared Purpose : Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people.

    By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

    As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact.We strive to help you make an impact from day one for yourself and our customers.

    We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

    BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives.

    Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

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