Associate Director-Category Development-Canada
Barilla G. e R. Fratelli S.p.A.
Canada, Toronto
5d ago

Job Purpose : Bring to life Barilla’s Category Management strategy utilizing multiple data and insight sources. Grow Barilla’s shares by leveraging category (Nielsen) information to position barilla for sustainable, long-term growth.

Key resource and support person for Canada Sales Team in areas of category leadership, data analysis, reporting, and delivery.

Lead the customer Shopper Marketing initiatives for Barilla Canada.

Key Responsibilities

  • Grow the Barilla business by leading with best-in-class category management practices that support our growth plans.
  • Development of a Category Management Platform that provides us a competitive advantage, yet simple to communicate and execute at all levels.
  • Prepare and distribute analyses and sales presentations to help drive Barilla’s expansion at key and emerging customers
  • Train and guide Account Teams to leverage category management as a tool to enhance Barilla’s position in the market.
  • Leverage BAI insights, best practices, and experiences and apply them where appropriate.
  • Serve as primary data contact for initiatives that require cross-functional coordination to address customer-specific issues and opportunities
  • Manage relationships with data providers by clearly articulating our business needs and challenges to ensure data objectives and deliverables align.
  • Work closely with sales and marketing teams to better understand business issues / programs and provide actionable data solutions.
  • Go-to-shelf strategy that maximizes our on-shelf presence and shares growth
  • Serve as a key communication link for all category related information, updates, and projects.
  • Recommend portfolio adjustments based on existing and / or changing needs, practical product shifts, white space growth opportunities, competitive erosion, and the most effective routes to maximized volume and profits.
  • Manage preparation, release, and monthly update of category plans, working closely with Marketing and Sales to ensure and maintain timely and accurate plan information.
  • Translate research project results and consumer insights into selling communications and recommendations
  • Assist in new product launches by developing customer presentations and results tracking
  • Other duties as assigned
  • Additional Information

  • University degree in Business preferred; Marketing or Liberal Arts
  • 10+ years Category Management Leadership experience in the Consumer Packaged Goods Industry, with knowledge of Grocery / Mass / Club Channels and customers
  • In-depth understanding of Nielsen data, Customer data with a focus on Consumer Insights
  • Excellent computer skills esp. Excel, PowerPoint, Nielsen Answers, Customer-specific Portals.
  • Working knowledge of Plan-o-gram software tools
  • Strong presentation, communication skills, creating actionable insights from complex and multiple sources of data and insights.
  • Experience working with cross-functional teams HQ Sales and Broker Teams
  • Barilla is an equal opportunity employer. It is the policy of Barilla to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally.

    Other classifications include, but are not limited to, family status, health status, multicultural differences, political ideas, and sexual orientation.

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