Digital Marketing Specialist
RS Breakers and Controls
Mississauga, Ontario, Canada
4d ago

RS Breakers & Controls is an Original Equipment Supplier that is dedicated to providing excellent customer service and customized solutions.

Our 35,000-square-foot warehouse stocks over 100,000 products, including MCC wrapper / buckets, panel switches, circuit breakers, bus plugs, distribution panel boards, and so much more.

We stock products of all amperages and voltages to serve residential, commercial and industrial needs. Visit our website at https : / / www. / about-us / to learn more about us.

The Position :

Reporting to the Owner and President, the Digital Marketing Specialist will work with the President, rest of the management team, and our external marketing agency to collect information and create quality marketing content, a constant flow of educational and product marketing content including social media posts, testimonials, product videos and pictures, etc.

The incumbent will take keen interest to learn the business and products to enable creation of content on an ongoing basis.

Major Responsibilities :

  • Learn the company products, customers including problems solved, and general business
  • Assist with gathering information and work with external marketing and branding partners to provide information
  • Organize content for website and other marketing needs, create marketing materials including product literature as needed
  • Support online marketing efforts including SEO, web content development including testimonials
  • Manage email campaigns
  • Do in-house photography of products being rebuilt, our unique work, emergency response solutions, etc. to demonstrate expertise and speciality to address customer needs and solve problems
  • Provide in-house graphic design support
  • Manage Social Media accounts
  • Manage CRM including data collection
  • Work with outside sales team to create marketing content to support their efforts
  • Qualifications, Experience and Skills :

  • Post-secondary education (college diploma or degree) in marketing related studies
  • 2-3 years of industrial marketing experience in related role in a small company environment, preferably in electrical industry
  • Experience and practical skills in professional photography, videography, and graphic design
  • Experience in SEO tools and applications, using social media platforms for marketing
  • Excellent aptitude and experience in use of technology in digital marketing and content creation / management, skills in computers and relevant software applications
  • Excellent verbal and written communication skills
  • Project management and organizational skills
  • Ability to collaborate in a team environment, multi-task with strong time management skills
  • Ability to work independently and effectively
  • Compensation :

    Salary range of $40 to 60k, plus statutory and non-statutory benefits such as vacation, sick leave, extended health benefits, etc.

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