Digital Marketing Coordinator - Winter 2022 Co-op
Kitchener, Ontario
1d ago

We are looking for a Digital Marketing Coordinator to assist with marketing and content management tasks across the Digital Marketing Team.

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience and deliver improved retention, engagement, satisfaction, and results for learners of all ages in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners.

And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L’s has had a singular mission for 20 years and is dedicated to that same mission in the years ahead : to transform the way the world learns and by doing so, we will help improve human potential globally.

The Digital Marketing Co-op Student will be responsible for assisting with marketing and content management tasks across the Digital Marketing Team.

The successful candidate will support website update and SEO content work, engage in list and campaign management, and support analytics and data collection activities.

They will be part of an experienced and forward-thinking technical marketing team and contribute to the overall success of the organization.

What would my main duties be?

  • Work cooperatively with other functional areas within Marketing to support the design, develop and implement web-based communication strategies
  • Assistance with tasks associated with the SEO and SEM strategy
  • Interface with Web Developers to help with site content, site architecture, usability, maintenance, updating and evolution of the website
  • Help analyze website traffic and seek opportunities and avenues to optimize performance
  • Work with Marketing Automation on list management, support, and campaign execution tasks
  • Work Experience :

  • Understanding of digital marketing concepts, the delivery of web content and how effective marketing campaignsare managed
  • Ability to create positive external relationships and internal cross-functional stakeholders
  • Strong written and oral communication skills through multiple mediums and for a wide range of audiences across industry sectors, geographies and audiences
  • Knowledge of the use of social media in a business-to-business environment
  • Understanding of the Principals of Project Management
  • Team player who is both flexible and adaptable
  • Comfort with technical tasks, such as working with spreadsheets and similar data
  • Other Requirements and Assets :

  • Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
  • Strong analytical and research skills
  • Attention to detail
  • Education Recommendations

  • Student enrolled in marketing, communications, web development, or programming, with the following competencies : Advanced communication, collaboration, and interpersonal skills Excellent communication writing and / or copywriting skills Exceptional organizational skills including multi-tasking and time management High attention to detail Ability to learn quickly, think fast under pressure, and work independently in fast-paced environment Proficiency with MS Excel and comfortable with learning new systems quickly Creative mindset and stamina to try new things and figure out how to continuously improveExperience with WordPress or similar would be an asset
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