CRM Analyst
Hudson's Bay Company
Canada
7d ago

Who We Are :

HBC is a diversified global retailer, focused on driving the performance of high quality stores and their all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings.

Founded in 1670, HBC is the oldest company in North America. Our portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 480 stores and over 66,000 employees around the world.

Our leading banners across North America and Europe include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH, Galeria Kaufhof, the largest department store group in Germany, and Belgium’s only department store group Galeria INNO.

We have significant investments in real estate joint ventures. HBC has partnered with Simon Property Group Inc. in the HBC Global Properties Joint Venture, which owns properties in the United States and Germany.

In Canada, HBC has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.

A truly global corporate citizen, HBC is committed to responsible business practices to bring about positive change, and we work hard to shape a sustainable future for people and the planet.

Our philanthropic initiatives help create healthy families, strong communities, and sport excellence in the cities and countries in which we operate around the world, while striving to create innovative programs and resources that provide flexibility for work-

life balance in order to maintain a positive working environment.

What This Position Is All About :

The Marketing COE will focus on driving sales by identifying business opportunities based on consumer feedback and trends, accessing all banner and channel customer data through a common system and centrally managing campaigns, advanced analytics and reporting throughout the company.

Reporting to the Director Campaign Insights & Measurement, the successful candidate will primarily focus on driving business results through the development and execution of world class analytics designed to meet evolving business needs.

He / she will support HBC’s strategies through the delivery of best of breed campaign management, measurement of all-channel and cross banner marketing promotions, the extraction of key analytical insights and by providing customer centric recommendations.

The scope of work spans the following HBC banners (Hudson’s Bay, Lord & Taylor and Home Outfitters) and includes both store and ecomm channels.

The ability to think strategically about customer and business challenges and proactively propose solutions will be critical to their success.

Forward thinking is the key to this role as new technologies and opportunities present themselves.

Who You Are :

  • Proven ability to wade through data and apply findings to business problems that achieve incremental revenue and margin.
  • Strong mathematical, written, and verbal communication skills.
  • Strategic Thinking Think strategically by clearly anticipating future trends and consequences. Create clear and compelling business plan and communicate effectively to cross-functional partners.
  • Drive for Results - Pushes self and others to exceed goals and achieve breakthrough results. Recognizes the key actions necessary to achieve results, establishes and communicates the priorities to supervisor, demonstrates persistence in removing barriers to achieving results, and encourages others to do the same.
  • Business Acumen - Leverages business judgment to shape strategy, based on understanding of operational, financial, and organizational requirements and capabilities.
  • You Also Have :

  • A bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics.
  • 1 to 2 years of experience in marketing analytics and database marketing.
  • Demonstrate strong technical skills, including proficiency in some of the following areas : SAS, R, SQL / PL-SQL, Excel / VBA macro.
  • Working experience with Oracle, MS SQL, Teradata or other database products.
  • Working experience with Tableau, MicroStrategy or other business intelligence tools an asset.
  • Working experience with Unica Campaign or other campaign management tools an asset.
  • Knowledge of web analytics packages (e.g. Omniture, Coremetrics or Google Analytics).
  • Marketing and / or business analysis experience.
  • Experience in retail, financial, or other consumer based industries is an asset.
  • As the CRM Analyst - Targeting, You Will :

  • Gather and translate business requirements on key projects.
  • Provide data driven recommendations for first party targeting and prospecting
  • Operationalize recommendations end to end (list pulls, automation of processes, meetings, documentation and post analysis).
  • Effectively manage project assignments and documentation, including establishing and communicating overall priority and defining project scope, deliverables and timing.
  • Communicate assignment status against goals ongoing.

  • Generate ad-hoc reporting / customer profiling and conduct customer analysis based on various models and segmentation including demographic, behavioral and migration trends to support various Hbc initiatives and inquiries by extracting financial, demographic and sales history information via HBC’s customer database.
  • Generate customer profiling analysis, campaign lists and post campaign analysis in support of various marketing and other CRM initiatives.
  • Develop and present clear and comprehensive findings / recommendations to leadership on key initiatives.
  • Provide tracking of various customer campaigns to determine success, as measured by response, ROI, or other business objectives of the programs and maintain data for any longitudinal analysis.
  • Integrate existing analytical tools (segmentations, models, etc.) into analytical deliverables, analyze and interpret / manipulate data (customer database, Teradata / Data-
  • warehouse, 3rd party) from disparate sources, translate data findings and interpretation of business requirement into actionable information.

  • Subject matter expert on the data sources contained in the customer database and how they can be leveraged to address business challenges and opportunities.
  • Coordinate with internal IT department and provide instructions upon any database maintenance and restructure.
  • Participate in the strategic development of system capabilities within advanced analytics and modeling, data mining and database marketing.
  • Automate and streamline operational processes.
  • Your Life and Career at HBC :

  • Be part of a world-class team; work with an adventurous spirit; think and act like an owner-operator
  • Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate
  • A culture that promotes a healthy, fulfilling work / life balance
  • Benefits package for all eligible full-time employees (including medical, vision and dental)
  • An amazing employee discount
  • Thank you for your interest with HBC. We look forward to reviewing your application.

    HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

    In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

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