Analytics Implementation Specialist, 6 Month Contract - Canadian Tire Corporation
Canadian Tire Corporation
2180 Yonge [2180YNG]
5d ago

Help us boldly shape retail in Canada

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people.

To reach our goal, we need the best talent to help us evolve and drive change across the business and boldly help shape Canada’s retail industry.

As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

Reporting to the Manager, Digital Analytics Implementation the Digital Analytics Implementation specialist is part of the team responsible for the digital data handling and management for all CTC digital properties, our team oversees tagging in Google Analytics, automated analytics validation and we also conduct in-depth analysis as well as provide technical expertise to support senior executives and digital teams across the organization.

With GA4, server-side technologies and cookie deprecation all on the horizon it is the most exciting time to be in the Digital Analytics space and our team is at the forefront of it all.

What you’ll do

Design and build digital analytics measurement frameworks based on business objectives from multiple stakeholders for main CTC’s 3 main digital properties , ,

Collaborate with a wide array of stakeholders from front end developers to senior executives.

Implement and maintain tracking on websites and Mobile Apps through Google Analytics 360 and Firebase

Perform both manual and automated validation of new and existing analytics deployments

Deploy and maintain 3rd party pixels for analytics and marketing

Project management with IT, marketing, and business stakeholders

Who you are

We are looking for high performing individuals who :

Understands the role digital analytics play in a large organisation

Can translate business and marketing requirements into technical specifications and execute tracking / pixel implementation to meet stakeholder needs

Fast learner, confident with modern web technologies

Understands changing digital landscape related to digital tracking ( phasing out of cookies)

Work with an automate first’ mindset and continuously strives to work more efficiently

Collaborative, and capable of delivering in a fast paced and innovative market

Ability to communicate with people at all levels of the organization in a professional and competent manner

What you’ve done

Proficiency in JavaScript, HTML and CSS

1+ years’ experience as a power user in tag management solutions such as Google Tag Manager, Dynamic Tag Manager or Tealium.

Understanding of Digital Analytics concepts (dataLayer, TMS, etc.)

Understanding of how the web works (network requests, etc.)

Experience with automated analytics validation tools (Observepoint, DataTrue, etc.)

Confident with debugging code in a web browser

Define and execute test cases to perform QA

Experience with SQL, Python or another programming language is a bonus

Familiarity with data intelligence / visualisation platforms such as Looker, Google Datastudio, Tableau, or other similar tools is valuable, but not necessary

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