Regional Marketing Leader
Rockwell Automation, Inc.
10d ago

Job Summary Essential Functions :

This role will work closely with RVP Region Sales Leadership and the NA Marketing Organization.

  • Function as internal Voice of the Customer for NA Field Sales and Sales leadership with key NA Region stakeholders. Act as Regional Marketing Lead and Consultant for NA Marketing.
  • Identify opportunities for improvement and acceleration of promotional campaigns, sales force engagement, lead nurturing activities and customer follow up.

    D365 leadership for marketing Content / Processes, leading the utilization of the marketing intelligence in Dynamics with our sales force.

    Drive the integration of marketing into sales via the Dynamics tool.

  • Function within NA Marketing Organization as a voice of "external customer"Develop relationship with key marketing resources within distributorsUnderstanding of customer insights and business drivers and their impact on marketing tacticsAbility to assess marketing execution effectivenessEngaging our Commercial Events team on developing and executing new customer engagement strategies.
  • Beyond RAOTMs, webinars, distributor events, etc.)

  • In collaboration with peers, develop consistent Field Marketing programs, processes and plans aligned with RA NA Commercial Plan and RA / GSM Business Imperatives
  • Integrate NA Commercial Plan into RVP Region Plan with clear expectation of results.
  • Lead NA Marketing Sales Initiatives beyond local RVP Region (i.e, segment, industry specific)Optimizing our industry marketing impact and sales alignment within the RVP regions as we continue our pivot to industries
  • Collaborate with NA DSMP / Operations Team to ensure relevant tool development and application to support marketing plans and NBD
  • Own and report key results from Marketing Initiatives and Programs to NA Marketing Team and Sales Leadership. Provide guidance to Regional Leadership team on effectiveness and direction to increase success.
  • Driving social awareness working with NA and global resources to be the Social Sales Champion for the RVP Region to drive the creation of a NA social selling strategy, driving competency and identify content needs and gaps.
  • Consult and help lead NA marketing to drive the creation of a NA Channel marketing strategy, share competency requirements and identify content needs and gaps.
  • Work with Rockwell Channel team to set co-marketing objectives that benefit both RA and distributionDrive co-marketing objectives that benefit both RA and distributionAct as consultant and marketing leader to drive direction with RA channel teams and our strategic partners including distributors, encompass partners, SIs and others.

  • VP Region level engagement with business leaders (RVP, RISM, ROSM, RSSM, RSM, RSMO RMX, and Distributor Marketing Lead) to assess the sales and marketing integration needs to amplify the business.
  • Be a consultant to Territory Sales Leadership on marketing tactics (webinar development, SDR collaboration for example) available to engage with customers related on relevant priority industries.
  • Lead the NBD Process within the RVP Region and collaborate with peers to standardize to NA, if appropriate.Identify markets / campaigns outside NA Commercial Plan to identify new business.
  • New Business Development Tool / Process Facilitation

  • Understanding and industry knowledge of RVP region priority industries to be able to translate the marketing needs and capabilities required to support those industries.
  • Own the development and integration of Marketing plan within Region / Territory and drive execution within RVP region
  • Collaborate with RVP Region Ops Team on the execution of commercial events (goal setting, content development, event execution, and lead management)
  • LI-JB1

    EOE, M / F / Disable, Vet

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