Manager, Digital CRM and Integrated Communications
Volkswagen Group of Canada
Ajax, Ontario, Canada
1d ago

Drive your Career!

We love our cars, but it’s the people behind them who make them what they are. To market, sell, and service great cars, we need great people.

That’s why at Volkswagen Group Canada, we are passionate about our cars and our brand and foster this same passion and drive in our people.

We know that the right people in the right positions can do incredible things, and we love making that happen.

We are currently looking for a Manager, Digital CRM and Integrated Communications at our Corporate Offices in Ajax, ON

As someone that is tech savvy, you will focus on Digitalization, Automation, Data and Systems Integration to achieve an industry leading Omni channel customer experience.

The incumbent will leverage prior experience in advanced customer relationship management, digital transformation, data management and customer centric operations to help create a digitally connected eco-system and communications channel.

Reporting to the Director, Marketing, you will also lead the development of a next generation intelligent CRM capability to fully enable integrated cross disciplines (Marketing, Sales, After-Sales, Connected Vehicles and Volkswagen Finance) highly customer centric digital programs necessary to support and sustain Volkswagen Canada’s aggressive transformation and business goals over the next coming years.

Primary Responsibilities :

Oversee existing CRM Programs, evaluate and evolve them as well as create new CRM initiatives to provide change management leadership and business opportunities.

Develop a holistic cross-channel strategy to support on-going optimization and increased conversion

Using Advanced Analytics and Predictive models identify new opportunities to profile and segment our customer database and define strategies to leverage these to drive business results

Partner with internal teams to drive personalization and integration across all Marketing channels such as Social, web platform, digital media and email

Work closely with IT&S to manage the customer database with ongoing Database Hygiene, managing consent, Data Sharing Agreements and data integrity as well as managing new system integrations for the Volkswagen Brand (DataLake, SalesForce Solutions, Data Management Platform (DMP)).

Working with all lines of business from Customer Care, Sales, After-Sales, Marketing, Volkswagen Finance and Dealers create a holistic technical map of all data architecture and system integrations to influence future plans and optimizations for a personalized and relevant communications plan.

Work closely with Agency Partners to implement new programs driving automation, optimization and increase business results


What we’re asking for :

  • Bachelor’s Degree in Business or Marketing, Master’s or MBA would be preferred.
  • A great attitude and proven ability to be an effective business partner, team player, and collaboration
  • A self- starter and able to handle ambiguous projects

    10 years of complex and technology focused experience within marketing and 8 years of supervisory experience

    Proven success in database marketing, advanced analytics, digital transformation, project management including Agile and / or SAFe agile process automation and system integration.

    Partners at all levels of the organization, with ability to negotiate and influence to achieve results

    Excellent communication and presentation skills.

  • Strong computer skills including familiarity with SalesForce Products
  • What you’ll get in return :

    A flexible, collaborative, dynamic, and fast-paced work environment with an award-winning employer

    Many opportunities for personal and professional development

    Opportunities to participate in exciting company events that give back to the community

    Competitive employer paid benefits, pension and compensation package

    And much, much more!

    Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted.

    Additional information : Volkswagen Group Canada is committed to providing accommodations for people with disabilities during all phases of the hiring process including the application process.

    If you require an accommodation because of a disability, we will work with you to meet your needs. Applicants need to make their needs known in advance.

    If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate accommodation

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