Imagine a browsing a session without involving Google somehow. It’s kind of like imagining a color you’ve never seen before isn’t it?
So with that in mind, consider how when most of your current or potential future customers find your website, they do so through Google.
This is a scary process to leave uninfluenced to the chaos of the internet, so that’s why Google provides you with the Google Search Console, a management tool to give some say over your placement in the digital world.
You’ll still be listed in Google’s search rankings without the Search Console, but it will help you understand how Google and its users view your site, and how to optimize your site for Search.
The Google Search Console allows you to ensure that Google can access your website’s content, to filter out old content and introduce new content, to monitor and solve problems to do with malware and spam, and to track various factors like how users are searching for your site, what other pages are linking to your site, and how your mobile site works on mobile devices.
Google is a holistic ecosystem for web browsing that just about anyone and everyone participates in, so make sure you integrate yourself as fluidly as possible online with the Search Console.
To learn more about how to setup your website with Google Search Console, please visit our blog.