Product Marketing Manager
Desire2Learn
Toronto, Ontario
43d ago

The Product Marketing Manager will be responsible for supporting and executing the go-to-market strategy for the Brightspace solutions for Higher Education, K12, and Corporate markets.

Attention to detail and an eye for quality, along with the ability to grasp and translate technical product capabilities into benefits will be crucial.

Every day, our software is used by millions of people around the world, and we are looking for individuals who share in our excitement and passion for transforming the way the world learns.

At D2L, we believe that learning should be accessible and engaging. Our goal is to create easy, flexible, and smart software that ignites the desire to learn in everyone.

To do this, we need to give talented, enthusiastic, and passionate people opportunities to create, develop, and collaborate on projects that revolutionize the learning environment.

Job Summary :

The Product Marketing Manager will be responsible for supporting and executing the go-to-market strategy for the Brightspace solutions for Higher Education, K12, and Corporate markets.

Attention to detail and an eye for quality, along with the ability to grasp and translate technical product capabilities into benefits will be crucial.

The candidate will be the expert in both the product and buyers and working closely with the rest of the marketing team, will transfer that knowledge both internally and externally through a wide range of mediums.

The candidate will champion the components that make up the Brightspace Solution with knowledge, passion and energy both internally and to the market.

As a key member of the marketing team, the successful candidate will create a strong awareness for and drive rapid adoption the Brightspace solution.

This will involve working closely with other functional groups to build out and implement the product marketing strategy.

The position will cover a range of activities including understanding the markets we serve, trends and opportunities, developing plans, crafting marketing content, web materials, solutions presentations and sales support materials, as well as related campaigns and other marketing activities.

How Will I Make an Impact? :

  • Clearly articulate platform capabilities and benefits to customers and prospects
  • Research buyer behaviour and market opportunities
  • Develop and coordinate execution of go-to-market strategy for products
  • Develop differentiated product positioning and messaging
  • Engage with cross departmental teams to understand and create all communications for existing and new market solutions and supporting processes
  • Interface with other members of the Marketing team to develop / adapt marketing campaigns / materials including lead generation, brochures, advertising, newsletters and other direct marketing materials to build awareness for and drive new business for specified Brightspace solutions
  • Write product focused marketing collateral and create materials for the web
  • Create sales support materials to ensure sales team can effectively communicate offerings
  • Colaborate with other members of the marketing team for content creation and asset development
  • Engage in release process to stay abreast of all marketable features and products as they come to market and be prepared to support the communication rollout as required to launch
  • Measure and report on program effectiveness
  • Work and track within defined budget
  • What you’ll bring to the role :

  • Industry Expert : You have 5-7 years’ experience in B2B software marketing with a Bachelor’s Degree in Marketing, Business or related field.
  • Strategist : You’ve mastered managing marketing campaigns from concept through completion that drive leads.
  • Sales Focused : You have previous experience collaborating with a highly driven sales team as demonstrated through solid understanding of sales pipelines and enterprise software sales cycles.
  • Communicator : You’ve created an extensive collection of collateral and marketing communications. Your excellent written and oral communication skills are top notch.
  • Go Getter : You have a high motivation with a sense of urgency and willingness to adjust in a fast-paced environment. You are capable of multi-
  • tasking in a dynamic, rapidly growing organization.

  • Motivated : You are a self-starter who enjoys working in a fast-paced, innovative technology environment.
  • Detail Oriented : You have a keen attention to detail with exceptional analytical and organizational skills.
  • A True Team Player : You have the ability to coordinate resources across sales, marketing and services functions and build rapport with sales team and other professional staff.
  • Understanding of Pragmatic Marketing framework or certification would be an asset
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