Senior Manager, Marketing Programs
Oakville, ON, CA
14h ago

Sr. Manager, Marketing Programs

As a key member of our Demand Generation Team, the Senior Manager, Marketing Programs will oversee a group of Marketing Programs Managers who develop and execute marketing plans for the Softchoice sales teams.

This role ensures the success through support and strong leadership, enabling Marketing Programs Managers to succeed. The ideal candidate is a data driven individual with a strong sales mindset, and able to define and refine an ideal set of go-to-market processes and marketing channels strategies to drive successful year long and short-term programs.

The Senior Manager, Marketing Programs will be responsible for marketing contribution to revenue targets, programs performance and budgets.

A successful Senior Manager, Marketing Programs thrives in cross-functional roles working alongside other marketers, product, sales and leadership.

A coach at heart, and a player when needed, the ideal candidate will take the initiative to drive the planning and support the execution of targeted, integrated marketing campaigns, leveraging a full marketing mix of tactics and channels to deliver sales and margin objectives, while always developing the Marketing Programs team.

As our Sr. Manager, Marketing Programs, you will :

  • Work closely and collaboratively with our Sales Leadership team on campaign planning and execution
  • Work closely and collaboratively with our Product & Solutions Marketing team on marketing alignment with our corporate strategy, long-term marketing plans for their categories, and Partner campaigns
  • Lead the planning, design and the execution processes of demand generation (acquisition, expansion, retention, pipeline acceleration, win-back, etc.
  • and retention programs

  • Work with the Marketing Programs Managers on developing detailed program plans (segments, marketing channel mix, tactics, cadence, lead flow / assignment, etc.
  • based on goals and objectives set with the Sales, and Product & Solutions Marketing teams

  • Support the Marketing Programs Managers on analyzing audience segmentation and adjusting messaging accordingly; and on program performance analysis and attribution.
  • Accountable and responsible for the companywide integrated campaigns / programs calendar
  • Work closely with Product & Solutions Marketing, and Brand & Communications teams on awareness and sales enablement programs
  • Work closely with marketing channel managers (Digital, Events, BDRs), who will collaborate with best practices and support program activities
  • Collaborate with subject matter experts within internal and external teams to align on program development
  • Be accountable for overall programs results, assuring they are launched, executed, and optimized through strong data analysis, project management, and collaboration with stakeholders
  • Gather the voice of customer and sales input to define / refine marketing tactics
  • Bring an always be testing mindset to every program execution plan
  • Analyze the performance of programs and make data-based recommendations to optimize effectiveness
  • Fully manage overall program performance and attribution to marketing KPIs, including MQLs, SQLs, Pipeline and Revenue contribution (source and influence)
  • Act like a player / coach, working closely with your team of Marketing Program Managers, driving their development into Demand Generation overachievers;
  • and whenever needed, roll up your sleeves and provide hands-on support

    As our ideal candidate, you will have :

  • 10+ years’ experience in demand generation and / or sales in a B2B company (tech preferred), designing and executing programs that closely align with Sales channels objectives
  • 5+ years’ experience working closely with sales teams; with direct and influenced contribution to pipeline and revenue generation
  • 5+ years’ experience managing a small team of direct reports
  • 5+ years’ experience leading cross-functional projects, working with both internal and external resources, with ability to navigate a matrix-managed and geographically dispersed organization
  • Strong working knowledge of Content Marketing, SEM, Social and email marketing
  • Customer centric : Focus and ability to understand the needs of our customers and prospect at every level
  • Proven experience with marketing automation and CRM (
  • 3+ years’ experience planning and executing Account Based Marketing programs (preferred)
  • Sales experience (preferred)
  • How Do We Hire Great People?

    We believe in matching the right people for the right role. Once you’ve applied for a position, our team of Talent Advisors will review your resume and application against all open roles at Softchoice.

    We also keep in mind any future or upcoming roles you may be a fit for. As part of our selection, onboarding and development process, we utilize tools to help us better match candidates with our roles.

    Applying for a role at Softchoice is not complete until you have completed both the formal online application and the Predictive Index tool (PI).

    Completing the PI tool will take no more than 10 minutes of your time.

    If we see a match with your skills and our open roles, we will reach out to you to schedule time to talk so that we can learn more about you and you can learn about us.

    Only those candidates selected for further consideration will be contacted directly. However, we will retain your application on file and would be pleased to contact you if further opportunities arise.

    Still not sure this is the next step in your career? Here are more reasons you will love working here :

  • Softchoice has been recognized as a Best Workplace in Canada by the Great Place to Work Institute for 14 consecutive years
  • Softchoice has been certified as a Great Place to Work in the United States
  • Meaningful work that drives professional development
  • Ability to enter and grow within the technology industry
  • Being part of a winning, high performance team
  • Every employee gets two paid volunteer days per year
  • We serve large and mid-sized clients from a variety of industries
  • We’ve raised over $2 Million through our staff-run charity Softchoice Cares
  • 1 in 5 employees have invested in an ownership position in Softchoice
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