Marketing Manager
eagle river
Whitecourt, Alberta, Canada
6d ago

Job Summary

Demonstrated successful experience in developing and implementing marketing programs for multi-use property is highly desirable.

Responsibilities

  • Develops promotions and special events to increase revenue
  • Implements marketing programs based on analysis
  • Conducts long and short-term strategic planning to increase Eagle River Casino & Travel Plaza profitability
  • Works with executive management to ensure high quality customer service throughout the company
  • Maintains an awareness of local, regional and industry market trends and conducts pertinent market analyses
  • Communicates promotions, responsibilities and deadlines to staff and management
  • Reports on progress and performance of marketing programs, events and promotions
  • Oversees the management of the player database
  • Develops and implements successful player's club-based promotions to generate gaming activity and build the loyalty of player database
  • Attends outside business community events on a regular basis to build support of Eagle River Casino & Travel Plaza
  • Manages the pricing and message strategies in advertising and promotions to achieve high levels of customer satisfaction and profit margins
  • Plans, implements and monitors the marketing, bus tour and player development budgets, and makes recommendations for cost containment, improvement and development
  • Staffs, schedules, evaluates, trains, develops and monitors subordinate personnel to ensure departmental effectiveness
  • Such other job-related duties as may be assigned by instruction from executive management
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