Marketing Specialist
Pfaff Automotive Partners
Pfaff Head Office, CA
4d ago

Who We Are

At Pfaff Automotive Partners, we’re united by a passion for cars, and we’re as crazy about them. It’s about more than just selling and servicing cars.

We’re passionate about long-term relationships with our teammates, clients, and communities. We love driving the cars we sell, and we love the people that own and drive them.

Now, in partnership with Lithia and Driveway, North America’s second-largest publicly-traded dealership group (NYSE : LAD), We are focused on making, buying, and servicing a car and or motorcycle as easy as possible with a diverse set of brands and deep e-commerce capabilities that provide modern customers an unlimited range of options to suit their needs and lifestyles.

Reports to : Marketing Manager

Summary

This position is responsible for maintaining the online presence of multiple stores through support with social media and Online Brand Reputation platforms.

The Marketing Specialist is also responsible for supporting with both store and brand events and sponsorships.

Duties and Responsibilities

Supports store social media channels by providing guidance and reporting, as well as occasional assistance with content creation and brand content scheduling

Manages the Pfaff Auto Instagram, Facebook, and YouTube channels

Manages Online Brand Reputation for multiple stores (Google reviews and other online review platforms) with the efficient use of a dashboard

Supports store events (in-person or virtual) through the assistance of event planning and budgeting, communicating and negotiating with various vendors, and working with store team members to execute

Manages the schedule and calendar of events to ensure all event project deadlines are met in a timely manner

Supports and helps evaluate store and brand sponsorship and partnership requests and opportunities, as well as facilitates strategies to push the sponsorship / partnership further - all while ensuring projects are met on time and on budget

Learns and uses marketing ROI tools with stores and internal teams to lead marketing strategies

Serves as an expert strategic marketing resource for store managers, as well as educates and encourages stores in a professional manner to generate enthusiasm for each store’s marketing strategies and plans

Supports with various digital marketing, CRM marketing, and store advertising campaigns

Assists with monitoring the digital showroom / merchandising of multiple stores

Performance Measurements / Expectations

Meet and exceed objectives mutually developed with manager

Commitment, thoroughness, accuracy, and timeliness in completing essential duties

The successful execution of individual marketing strategies for stores

Meets individual store traffic and spend objectives (ROI)

Maintain the satisfaction of store leaders and Marketing team

Adhere to schedules and deadlines

What’s in it for you

In addition to a fast-paced, exciting environment that rewards the entrepreneurial spirit, we offer excellent pay plans, benefits packages for full-time employees, professional training and development, and advancement opportunities throughout our dealer group, such as :

Discounted programs to enhance employee experience

Enhanced vacation policy, based on tenure

Track Days & Budget Car Track Challenge

Seasonal Employee Events

Support in career advancement

Robust training and development programs

RRSP / DPSP / TFSA

Company paid Life Insurance, Accidental Death & Dismemberment

Comprehensive Health and Dental and extended Health Care

Employee Assistance Program

Tuition Reimbursement

If you are passionate, customer focused, and thrive in a team environment, we encourage you to apply. We thank all applicants for their interest in Pfaff Automotive Partners please note due to the volume of applicants, only those selected for an interview will be contacted.

Pfaff Automotive Partners is an equal opportunity employer and is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA).

If you require accommodation for disability during any stage of the recruitment process, please indicate this in your application.

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