Who We Are
At Pfaff Automotive Partners, we’re united by a passion for cars, and we’re as crazy about them. It’s about more than just selling and servicing cars.
We’re passionate about long-term relationships with our teammates, clients, and communities. We love driving the cars we sell, and we love the people that own and drive them.
Now, in partnership with Lithia and Driveway, North America’s second-largest publicly-traded dealership group (NYSE : LAD), We are focused on making, buying, and servicing a car and or motorcycle as easy as possible with a diverse set of brands and deep e-commerce capabilities that provide modern customers an unlimited range of options to suit their needs and lifestyles.
Reports to : Marketing Manager
Summary
This position is responsible for maintaining the online presence of multiple stores through support with social media and Online Brand Reputation platforms.
The Marketing Specialist is also responsible for supporting with both store and brand events and sponsorships.
Duties and Responsibilities
Supports store social media channels by providing guidance and reporting, as well as occasional assistance with content creation and brand content scheduling
Manages the Pfaff Auto Instagram, Facebook, and YouTube channels
Manages Online Brand Reputation for multiple stores (Google reviews and other online review platforms) with the efficient use of a dashboard
Supports store events (in-person or virtual) through the assistance of event planning and budgeting, communicating and negotiating with various vendors, and working with store team members to execute
Manages the schedule and calendar of events to ensure all event project deadlines are met in a timely manner
Supports and helps evaluate store and brand sponsorship and partnership requests and opportunities, as well as facilitates strategies to push the sponsorship / partnership further - all while ensuring projects are met on time and on budget
Learns and uses marketing ROI tools with stores and internal teams to lead marketing strategies
Serves as an expert strategic marketing resource for store managers, as well as educates and encourages stores in a professional manner to generate enthusiasm for each store’s marketing strategies and plans
Supports with various digital marketing, CRM marketing, and store advertising campaigns
Assists with monitoring the digital showroom / merchandising of multiple stores
Performance Measurements / Expectations
Meet and exceed objectives mutually developed with manager
Commitment, thoroughness, accuracy, and timeliness in completing essential duties
The successful execution of individual marketing strategies for stores
Meets individual store traffic and spend objectives (ROI)
Maintain the satisfaction of store leaders and Marketing team
Adhere to schedules and deadlines
What’s in it for you
In addition to a fast-paced, exciting environment that rewards the entrepreneurial spirit, we offer excellent pay plans, benefits packages for full-time employees, professional training and development, and advancement opportunities throughout our dealer group, such as :
Discounted programs to enhance employee experience
Enhanced vacation policy, based on tenure
Track Days & Budget Car Track Challenge
Seasonal Employee Events
Support in career advancement
Robust training and development programs
RRSP / DPSP / TFSA
Company paid Life Insurance, Accidental Death & Dismemberment
Comprehensive Health and Dental and extended Health Care
Employee Assistance Program
Tuition Reimbursement
If you are passionate, customer focused, and thrive in a team environment, we encourage you to apply. We thank all applicants for their interest in Pfaff Automotive Partners please note due to the volume of applicants, only those selected for an interview will be contacted.
Pfaff Automotive Partners is an equal opportunity employer and is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA).
If you require accommodation for disability during any stage of the recruitment process, please indicate this in your application.
