Reporting to the Director, Product Marketing you will work collaboratively with all SMART’s business functions to drive the cross functional development and execution of the global product marketing and launch plans for the hardware and software solutions for education and business segments.
You will work closely with SMART’s strategic marketing, sales operations, regional sales and marketing communications departments to ensure that go-to-market product plans deliver on time, on budget and on quality.
Responsibilities and Accountabilities
Develop and execute product marketing & communication plans for hardware and software solutions (including product launches and sustaining marketing activity) to drive results and deliver against education and business segment goals.
Specifically, this includes the following :
Develop global product marketing & communication plans for new hardware & software product launches, ongoing marketing activities and product discontinuations, ensuring timely and effective communications to all internal and external stakeholders
Lead the development of cross-functional go-to-market plans for new hardware & software launches including value proposition articulation and internal organizational readiness
Translate product positioning into customer-focused messaging
Create marketing material that effectively supports the sales process
Engage with international & regional field marketing teams to ensure effective localization of marketing plans and communications to support regional objectives
Support marketing campaigns through the delivery of product- specific messaging and ensuring appropriate product coverage
Work with various subject matter experts to ensure development of high impact messaging, PR, marketing material and sales tools including product briefs, presentations, and website presence to include key benefit statements
Build the internal field and channel’s knowledge of the hardware value proposition and develop sales tools that support the selling process
Work with the training team to develop training programs that support the sales teams in effectively selling hardware & software solutions
Prioritize, consolidate and support ongoing marketing and launch activities across hardware & software product portfolios
Report against key project metrics to determine effectiveness of initiatives
An understanding of all aspects of marketing and the role each one plays in the product lifecycle
Highly motivated, energetic and eager to quickly learn SMART solutions and adapt to new technologies
Excellent written and verbal communication skills
Excellent organization skills with the ability to effectively operate as a matrix manager in coordinating people and resources from multiple areas of the company
Strong project management skills and attention to detail
Troubleshooting and creative problem solving skills
Ability to work independently in an unstructured environment
Ability to work collaboratively with other teams to ensure proper alignment.
Experience / Education
You have the following qualifications :
5+ years of progressive experience in marketing, preferably focused on products and technology, including at least two years’ of direct product marketing experience
University Degree in marketing or a related field
Experience in launching high tech products and communicating benefits an asset
Able to travel as required
Working knowledge of Microsoft Office and SharePoint
Education marketing experience preferred but not required