Marketing Automation Manager - Remote.
TELUS
Vancouver, British Columbia, CA
2d ago

Description

Are you a marketing automation professional that uses data to help improve your email marketing programs?

Do you want to join a results-oriented team that works smart (and hard), and has fun doing it?

Are you technical in nature but also have the soft skills to help us hyper-personalize our email programs to ensure remarkable health outcomes for Canadians?

Are you looking for a growth role that will enable you not only to execute but to make decisions too?

Do you value working in an environment that offers collaboration, innovation, and growth?

If you answered an unequivocal yes to these questions, we would like to meet with you. Please keep reading and submit your resume.

Join our team

  • Join our team if your marketing automation expertise can help us create lifecycle marketing programs that will lead our customers on a personalized journey
  • Join our team if your marketing technology experience can help us enhance our customer experience through supporting system improvements and better integration with Marketo
  • Join our team if you can add value to our data-driven and customer centric marketing programs
  • Join our team if you like to test, measure, adjust and repeat using best practices and innovation
  • Join our team if you would like to help us drive long term revenue
  • Heres how

  • Leverage marketing technology to play a critical role in developing, re-imagining, executing, measuring and optimizing personalized dynamic emails, data integrations, segmentations and quality assurance (QA) to support customer acquisition, upsell, retention and user engagement objectives
  • Work closely with marketing colleagues to design and implement lifecycle marketing programs that are effective, engaging and revenue generating
  • Design, program and measure trigger-based journeys and workflows to deliver cross channel marketing capabilities
  • Measure performance across the customer journey from engagement to funnel velocity and retention metrics
  • Ideate and support technology integrations (with the Martech stack owner) between marketing platforms, databases and digital systems enabling the build of personalized and dynamic customer touch points using Marketo and Salesforce marketing cloud
  • Contribute to system architecture to further define and develop email system, as well as other technology / back-end systems
  • Support change management for marketing and sales teams to ensure proper utilization of Martech
  • Qualifications

    Youre the missing piece of the puzzle

  • Expert knowledge of and passion for marketing automation platforms
  • University degree in marketing, commerce or other related subject
  • 3-5 years experience in B2B or B2C multi-channel marketing campaigns, having built cross-channel marketing journeys (Ideation, planning, targeting, list generation, execution, measurement, recommendation)
  • Makes data-driven decisions to amplify campaigns and inform decisions
  • Solid relational and project management skills with a sense of ownership
  • Exceptional ability to juggle multiple tasks, priorities and competing deadlines
  • Comfortable applying a contact strategy, developing A / B testing and segmentation / targeting
  • Flexible presentation and communications skills, able to communicate to all levels of team members from frontline to executive
  • Energized by problem solving through collaboration with various stakeholders
  • Great-to-haves

  • Adobe Marketo Engage certification
  • Demonstrated experience with multi-channel campaigns to drive user engagement on a mobile app
  • Fluent in English and French
  • Experience successfully navigating large, complex companies
  • About TELUS Health Corporate Marketing :

    We want to work with people who :

  • Share our passion for making a difference in the health of people in Canada
  • Thrive in a lean and fast-paced environment
  • Clearly see things from the perspective of our customers
  • Are curious, experiment and never stop learning
  • View collaboration as essential to work
  • Utilize the power of data to inform decisions
  • Embrace diversity and new ideas
  • What you can expect from us :

  • Truly flexible workstyles work from where you want within Canada
  • An environment where youre encouraged to share and act on your ideas
  • Best in class benefits
  • A culture committed to giving; every year we donate time and resources in our communities
  • A fun, dynamic team that works hard every day but takes time to connect
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