Senior Field Marketing Manager
Amazon
Toronto, Ontario, CAN
4d ago

The Senior Field Marketing Manager Small and Medium Business is a critical role on the Canadian Field Marketing team reporting to the Head of Marketing for AWS Canada.

We are looking for an experienced marketing professional to lead strategy and execution for our Small and Medium Business (SMB) segment.

Working closely with our field sales teams, this role will focus on building, executing and reporting on targeted outbound and inbound campaigns to generate sales leads at scale.

To be successful in this role, you should have significant experience in content creation, digital marketing, event management, and strategic sponsorships as well as an understanding of how scaled marketing channels like email marketing, paid media, and social media can be used to engage with both buyer and builder audiences.

You should also have an understanding of how the partner channel plays a role in supporting and engaging our customers in Canada.

Our business is more startup than big company, with a degree of ambiguity and self-sufficiency that’s higher than most. You should embrace the opportunity to wear many hats, be inventive in identifying new ways to reach customers and enjoy the chance to swiftly solve hard problems.

The ideal candidate will be willing to roll up their sleeves with a hands-on approach to planning and execution.

Responsibilities

  • Develop and own the strategic marketing plan to generate net-new contacts, leads, and revenue within the SMB segment
  • Own lead management and associated funnel analytics, ensuring leads progress and convert into high quality sales qualified leads
  • Manage budget and work with cross-functional digital marketing and events team members to execute campaigns
  • Build reports and dashboards in Salesforce.com to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
  • Facilitate marketing campaign prioritization in collaboration with internal stakeholders, and develop a consistent planning and campaign management process
  • Build and manage a calendar for demand generation programs in Canada to provide transparency for and create alignment with key stakeholders
  • Bachelor's degree in Marketing or Business or comparable education / experience
  • Technology industry experience preferred
  • Experience marketing to both technical and line of business audiences
  • Outstanding communication skills written and verbal
  • Highly organized and detail-oriented
  • Excellent project management skills
  • Not afraid to try new things driven to constantly improve results.
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve
  • A strong team player comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders product marketing, global marketing and sales teams
  • Meets / exceeds Amazon’s leadership principles requirements for this role
  • Meets / exceeds Amazon’s functional / technical depth and complexity for this role
  • Amazon.com is an Equal Opportunity Employer Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation.

    Amazon is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

    If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

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