The Bay | Sr. Manager, Brand Marketing (Private Label)
Hudson’s Bay
toronto, ontario, canada
23h ago

Who we are :

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life.

If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights.

We're looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential.

We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day in the Life :

In this critical role at The Bay, a Marketing Sr. Manager is a strategic, results-driven leader with a passion for bringing style and quality to consumers everyday.

The Marketing Sr Manager has a passion for building long-term strategic vision while executing in-year campaigns with excellence in a fast-paced and quickly transforming omnichannel retail environment.

You are responsible for developing, implementing and executing strategic marketing plans for The Bay’s private labels including the launch of an exciting new fashion brand across Canada.

With a strong understanding of the customer, you will develop long-term strategies aligned to the master brand vision, as well as create annual and quarterly plans to build awareness and drive our private label business.

Through collaboration with key brand and business partners you will own the complete go to market process from insights to results ensuring the brand connects with consumers.

You are proficient in writing effective creative briefs for campaigns and marketing initiatives to turn innovative plans into strong results and deliver on brand objectives & KPIs.

Additionally, you have a passion for creating digital media campaigns and can effectively develop and analyze a media plan with support from agency partners.

You will track and optimize plans in-flight to change as necessary with robust post campaign evaluation and learnings to continually improve.

What You Will Do :

  • Drive brand vision and strategy for The Bay’s private labels including detailed annual and seasonal brand plans
  • Be a critical leader in the launch of The Bays new fashion brand across Canada
  • Lead brand process seasonally including integrated strategic brief development for creative and media stakeholders including clear desired results
  • Collaborates with internal and external stakeholders on business development and strategy driving profitable growth
  • Leverage external and internal agency relationships to drive game- changing creative executions that re-imagine our private labels while complementing The Bay master brand
  • Helps align the organization to the private label vision and strategy to integrate into The Bay master brand strategy
  • Strategically invest private label budget to drive game changing results
  • Works with other leaders in the company to connect the dots across a complex business and drives the private label narrative through various marketing, customer and business objectives
  • Uses consumer, market, cultural & competitive insights to drive the brand plans & KPIS
  • Presents strategy & concepts to leaders across the marketing organization and cross-functionally to drive shared understanding and direction
  • Inspires, coaches & develops a high performing team
  • What You Will Need :

  • 6+ years of experience in a marketing leadership role, with proven experience in developing and bringing integrated campaigns to life.
  • Strong understanding and a passion for the fashion industry, brands and products
  • Proven collaborator across brand and business teams to deliver results
  • Brand strategy and planning experience to create long term vision
  • Canadian retail marketplace knowledge focused on omnichannel brands and retailers
  • Innovative thinking - looking for new and better ways to connect with consumers
  • Deep experience leading creative process with both internal and external creative teams
  • Ability to create and evaluate effective media plans driving key results
  • What You Can Expect :

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance
  • About The Bay :

    The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation - including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

    Since the introduction of in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on currently the 6th largest e-commerce business in Canada.

    The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

    We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at &.

    Our Commitment to Building a Winning Culture :

    As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business.

    Our 4 pillars for embracing One Team are : Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

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