Who we are :
As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life.
If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.
At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights.
We're looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.
We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential.
We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.
Day in the Life :
In this critical role at The Bay, a Marketing Sr. Manager is a strategic, results-driven leader with a passion for bringing style and quality to consumers everyday.
The Marketing Sr Manager has a passion for building long-term strategic vision while executing in-year campaigns with excellence in a fast-paced and quickly transforming omnichannel retail environment.
You are responsible for developing, implementing and executing strategic marketing plans for The Bay’s private labels including the launch of an exciting new fashion brand across Canada.
With a strong understanding of the customer, you will develop long-term strategies aligned to the master brand vision, as well as create annual and quarterly plans to build awareness and drive our private label business.
Through collaboration with key brand and business partners you will own the complete go to market process from insights to results ensuring the brand connects with consumers.
You are proficient in writing effective creative briefs for campaigns and marketing initiatives to turn innovative plans into strong results and deliver on brand objectives & KPIs.
Additionally, you have a passion for creating digital media campaigns and can effectively develop and analyze a media plan with support from agency partners.
You will track and optimize plans in-flight to change as necessary with robust post campaign evaluation and learnings to continually improve.
What You Will Do :
What You Will Need :
What You Can Expect :
About The Bay :
The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation - including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.
Since the introduction of in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on currently the 6th largest e-commerce business in Canada.
The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.
We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at &.
Our Commitment to Building a Winning Culture :
As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business.
Our 4 pillars for embracing One Team are : Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.
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