Director, Majors Partners & Channel Marketing
SOTI Inc
Mississauga, Canada
18h ago

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title : Director, Majors Partners & Channel Marketing

Location : Mississauga

What we’re looking for :

SOTI is looking for an experienced partner marketing professional to fill an important, high-profile, leadership role on the Global Marketing team.

This is truly an exciting opportunity to take ownership and drive marketing across some of SOTI’s most important reseller partners.

The Director, Majors Partners & Channel Marketing role will have a dual function of managing a set of partners, as well as operating as a team leader, responsible for growing the business of top SOTI partners through planning, executing, and landing impactful go-to-market campaigns.

The ideal candidate will have significant experience with reseller marketing and have a history of working directly with sales and sales leadership to deliver strategic marketing programs.

This hands-on role comes with a high degree of autonomy. The incumbent will be encouraged and empowered to be inventive with identifying new ways to go-to-market, and must be willing to roll up their sleeves to help their team with planning and execution, as well as thinking outside the box to always look for new opportunities.

What you’ll do :

  • Drive partner revenue contribution through impactful campaign development and execution across SOTI products within assigned priority partners
  • Create strategic partner and customer facing campaigns with long-term and short-term goals, defining key market / solution combinations
  • Deliver appropriate partner readiness, incentives, and awareness specific to campaigns including marketing and sales guidance, or content needed for scale execution by partners
  • Attend Industry events, partner meet-ups, join communities and synthesize internal and external research on market and market trends to learn about the market, and disruptive trends in the industries and segments that assigned partners address
  • Work with your team to create and manage integrated, scalable, marketing plans targeting reseller channel partners that will generate net-new contacts, leads, and revenue
  • Work as a leader on the Global Marketing team to ensure alignment with overall marketing goals and objectives
  • Help manage shared services (i.e., campaign development / deployment, content marketing, event marketing, PR, website, etc.
  • to support marketing initiative execution

  • Own lead management and associated funnel analytics for your team, ensuring leads progress and convert into high quality sales qualified opportunities
  • Collaborate with team members to ensure timely delivery of marketing campaigns to support partner and key account-focus programs
  • Function as a Center of Excellence (CoE) and provide leadership, best practices, support and / or training for partner communications and enablement
  • Measure programs’ ROI through metrics from our marketing automation and CRM tools
  • Turn product value propositions into effective sales enablement materials such as case studies or presentations for strategic customer meetings or speaking opportunities
  • Gather market intelligence and analyze competitor initiatives to inform marketing strategy and prioritize tactics and messaging to drive strategic campaign development
  • Manage budget and work with cross-functional team members to execute campaigns
  • Build and manage a calendar for demand generation programs across the Americas to provide transparency for, and create alignment with, key stakeholders
  • What you’ll bring :

  • Ideal candidate thrives in a collaborative environment and has a minimum of 10 years of practical experience developing and driving partner and / or customer marketing strategy and execution
  • Experience in product or channel marketing, partner channel development, business development, alliance management, event planning and execution, and through partner marketing in the technology industry
  • Be able to effectively drive cross-group communication and cooperation, using strong communication, project management, and organizational skills
  • Bachelor's degree in Marketing or Business or comparable education / experience
  • Strong business acumen, with ability to understand how various parts of the business interconnect, to make smart marketing decisions and achieve business goals and objectives
  • Thorough understanding of all sales cycle stages, and the role marketing plays with each step associated with closing an opportunity
  • Experience with technology marketing preferred
  • Experience managing teams both local and in remote locations and working with cross-functional teams and directly with sales teams
  • Excellent project management skills to manage multiple initiatives, channels and stakeholders simultaneously, and independently drive outcomes
  • Experience with reseller and customer marketing campaigns, with knowledge of how to create demand and accelerate opportunities
  • Experience with brand building and marketing communications an asset
  • Excellent written and verbal communication skills
  • Strong analytic and fact-based decision-making focus
  • Experience with CRM (i.e., Salesforce) & Marketing Automation (i.e., Pardot) preferred
  • Ability to travel and work flexible hours
  • What’s in it for you?

    The People

  • From our humble origins in our founder’s basement to our industry-leading position today, SOTI has worked hard to foster a company culture that we can all believe in.
  • A culture that emphasizes personal growth, continuous innovation and fun.

    The Growth

  • Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big.
  • The Technology

  • You’ll get the chance to work with leading-edge technologies, and take on complex and interesting projects, as part of highly collaborative and agile teams.
  • You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies

    A little something about us :

    SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility and the IoT.

    Thousands of companies around the world depend on us to secure, manage, and support their mobile operations. SOTI’s two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers.

    These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions.

    SOTI helps businesses take mobility to endless possibilities.

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