Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office.
The Performance Marketing team is responsible for all paid media buying / planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.
You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.
In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios.
You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.
Reporting to the Director of Performance Marketing, the responsibilities of the role include :
Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
Leading the team with individual Partner development of annual Performance Marketing budget / revenue plans, working with Finance and Growth teams on forecasting and reporting
Driving media innovation & implementation of new / enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency.
Share key wins and insights across Marketing team and support of a continuous improvement culture
Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.
Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
Strong leadership and team management ability
Excellent project and time management skills
University or College degree in Business or Marketing preferred
Points is an equal opportunity employer and is committed to providing an accessible recruitment process.
We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law.
Upon request we will provide accommodation for applicants with disabilities.