Senior Manager, Industry Analyst Relations
Trend Micro Incorporated
Ottawa, ON, CA
5d ago


Trend Micro : Securing Your Connected World Trend Micro, the world’s largest independent security software company, strives to make the world a safer place by protecting digital information.

Our solutions for consumers, businesses and governments provide layered security to protect information on mobile devices, endpoints, gateways, servers and the cloud.

Trend Micro enables the smart protection of information, with innovative technology that is simple to deploy and manage, and security that fits an evolving ecosystem.

Our solutions are supported by over 5000 employees in over 50 countries and powered by the world’s most advanced cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™.

Manager, Industry Analyst Relations Location : Ottawa or Toronto, Canada or Dallas, Texas Remote workers may be considered As an individual contributor reporting to the Director of Industry Analyst Relations, this position will participate in the execution of both outbound and inbound IAR programs at Trend Micro.

Outbound IAR programs focus on the development and fostering of strong, strategic relationships with tier-1 and -2 industry analyst firms such as Gartner, Forrester and IDC.

Inbound IAR programs leverage analyst research / insight on business and technology trends to inform and shape the thinking of executive, product and marketing teams.

Duties & Responsibilities

Work with other Trend Micro IAR team members to design and execute multi-faceted, outbound programs in support of important product and marketing initiatives (e.

g., significant product launches & campaigns, corporate & partnership announcements, etc.). Connect key analysts with company executives and subject-

matter experts via a mix of interactions, including phone calls, face-to-face meetings, briefings, inquiries and advisory.

Lead multi-stakeholder activity related to analyst evaluations and surveys such as Gartner Magic Quadrants, Gartner Critical Capabilities docs, Gartner Market Guides, Forrester Waves and Forrester Tech Tides.

Coordinate responses to ad-hoc information requests from analysts. Plan and participate in analyst visits with Trend Micro staff (e.

g., advisory days), Trend Micro analyst events (such as the annual Insight analyst day), and Trend Micro presence at analyst-

hosted conferences and industry events (such as RSA). Support inbound IAR programs that leverage analyst research & opinion to educate internal stakeholder groups and inform key product and market strategy decisions.

Ensure that IAR practices are employed consistently and effectively across all analyst interactions. Required Skills & Attributes A minimum of 7-

10 years of communications experience in technology markets (IAR, PR, PMM backgrounds preferred). First-hand experience with major evaluations (Magic Quadrants, Waves etc.

is essential in this position. The successful candidate would have either led the overall evaluation submission process, or contributed in a significant way (e.

g., PMM / PM presentations, demonstrations, survey completion, etc.). Familiarity with / affinity for technology markets (information security experience preferred).

An aptitude for explaining technology to both technical and non-technical audiences. The ability to absorb and synthesize a broad array of third-

party research and analysis, and summarize its significance to a broad, cross-functional stakeholder audience, including senior executives.

High personal and professional integrity. Superlative relationship-building and interpersonal skills. Excellent verbal and written communication skills.

The ability to independently manage a high volume of complex, deadline-driven tasks, concurrently. Tolerance to ambiguity.

BA / BS in Communications, Technology or Business (preferred). Trend Micro welcomes and encourages applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process.

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