Manager, Email Marketing (12 month contract)
News Corp
Toronto, ON
5d ago

Overview

Company : Harlequin Enterprises ULC

Department : Harlequin Brand Group (Digital Capabilities)

Reporting To : Senior Manager, Digital Customer Experience

Location : Toronto, 22 Adelaide Street West

Status : 12-month contract

Position Summary :

As a member of the Digital Capabilities team, the Manager, Email Marketing is responsible for driving profitable growth and consumer engagement with Harlequin romance books, brands, and authors through effective and creative email marketing programs.

They oversee the strategy development and bring best-in class execution of a high-performance consumer email marketing program with reach across North America.

The Manager, Email Marketing, has an expert understanding of email marketing best practices and uses these to drive substantial growth and engagement across the full portfolio of Harlequin’s email marketing programs.

They will also manage a comprehensive email test plan.

Strategy (30%)

Develop and implement Harlequin’s email marketing strategy.

  • Support strategic anchors including audience growth, brand engagement and digital contribution.
  • Grow our romance audiences through optimized email acquisition campaigns.

    Supervise the creation of digital assets for new email marketing projects, collaborating with key stakeholders across the organization.

    Execution (35%)

    Manage and directly execute production of emails by establishing timelines, maintain an email calendar and scheduling content.

  • Produce emails by gathering content, writing copy, editing copy and obtaining approvals.
  • Use IBM Acoustic, email templates, HTML coding, and Canva to produce engaging and visually appealing newsletters.

    Implement tactics to provide relevant, informative and engaging content to our romance email subscribers.

    Email Program Optimization and Quality Control (20%)

    Develop email test plan to test core email delivery variants (i.e. deployment timing, subject line creation, etc.) :

  • Monitor results and evaluate email programs. Update email strategy and schedule based on learnings.
  • Perform competitive research

    Oversee QC of all emails by evaluating content, proofreading copy, coordinating copyediting, testing links and checking rendering on various email domains.

    Aim to have all emails error-free.

  • Ensure all emails are deployed on schedule.
  • Ensure all email newsletters, subscriber lists and email acquisition campaigns are CASL compliant.

    Talent and Culture (15%)

  • Effectively manage direct report and develop their capabilities.
  • Develop Human Resources to meet current and future departmental and corporate objectives through succession planning, recruitment and selection, coaching, and supervision.

    Qualifications

  • 5+ years of related experience and a strong background in email marketing
  • Post-secondary education in a related field (Advertising, Marketing) and / or relevant experience.

    Working knowledge of HTML required

    Experience with CRM tools, ESPs and content management platforms required (i.e. AgilOne, and IBM Acoustic) an asset

    Microsoft Office proficiency and experience with project management tools

    Working knowledge of UX / UI principles an asset

    Exceptional attention to detail

    Strong time management, organizational and planning skills.

    Strong internal and internal relationship management capabilities.

    Excellent communication skills, including ability to communicate complex information to non-technical audiences.

    Creative and innovative thinker with a drive for results.

    Positive and passionate with ability to work well with in a close-knit, team environment.

    Harlequin is committed to providing accommodations in all parts of the hiring process. If you require an accommodation, we will work with you to meet your needs.

    Harlequin is an equal opportunity employer. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

    Job Locations CA-ON-Toronto

    Posted Date 6 hours ago (2 / 21 / 2020 11 : 37 AM)

    Job Category Digital

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