Pro Marketing Manager
Home Hardware Stores
St. Jacobs, Ontario
45m ago

HOURS : 8AM TO 4 : 30PM

Varied and extensive with travel)

Responsible to the Director, Loyalty & CRM Pro & Consumerfor developing and managing Home’s Pro marketing and loyalty programs to ensure corporate strategic alignment and connection with the valuable Pro customers and Dealer activities.

Develop and manage all Pro marketing activities including print & digital flyer, email and newsletter, social and web marketing.

Collaborate with Home’s eCommerce team to develop a Pro web experience, driving online engagement and eCommerce purchases with Pro customers.

Responsible for the development and ownership of all aspects of Home’s Pro Loyalty Program (Top Notch Rewards), including Loyalty Marketing, CRM, Database Operations, Promotions, Vendor Bonusing and Financial Management.

Plan and execute Home’s Pro Shows including project scope, site selection, event marketing, vendor reselling and customer acquisition efforts.

Oversee and develop strategies and tactics to support the growth of Home’s Tool Rental program.

Effectively lead, motivate and support the Pro Marketing Project Leader and Tool Rental Marketing Associate to achieve departmental objectives.

Work cross-functionally and partner with the Marketing & Merchandise teams to promote the Pro & Tool Rental marketing programs maximizing deliverables : involvement with planning, item selection, channel development and performance reviews.

Serve as a key contact for Home Dealers to engage questions and feedback, address and resolve issues, and identify opportunities for improved performance with the Pro marketing, Loyalty and Tool Rental programs.

QUALIFICATIONS :

University degree in Business, Marketing or a related field combined with 5+ years of progressive marketing experience.

Understanding and experience with Pro Loyalty & CRM programs and principles; previous experience managing a Pro Loyalty program is preferred.

Knowledge and experience in the Building Supply Industry, specifically in Sales, Contracting and Building Supply Products and Suppliers.

Demonstrated expertise in traditional, digital marketing and email marketing preferred. Accounting experience an asset.

Strong computer skills and knowledge of Microsoft Office, including Word, Excel, PowerPoint and Outlook.

Excellent communication and organizational skills; a confident public speaker. Strong customer service orientation.

Ability to prioritize and multi-task, with proven exceptional project management skills.

Strong leadership capabilities to manage and motivate an effective team.

Ability to travel and work flexible hours when necessary.

  • We thank all applicants for their interest; however, only qualified candidates will be contacted for interviews.
  • Job Application Deadline : Friday November 15, 2019

    We will accommodate the needs of qualified applicants on request, under the Human Rights Code in allparts of the hiring process.

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