Come join the Intuit Canada Consumer Group (CG) as the Senior Product Marketing Manager. This is a critical role on the Canada CG Marketing Team that leads the overall go-to-market strategy for our assisted product offering, TurboTax Live.
The successful candidate will develop a deep understanding of the customer, the competitive landscape, and our offerings, to create a strategy for driving adoption of our assisted tax filing services.
This person will own the business outcomes for their marketing programs while supporting amazing end-to-end customer experiences.
Development of the 1 and 3 year strategy designed to capture a greater share of the assisted tax prep space and owning the overall business results
Creation of customer personas for our TurboTax Live product offerings that provide rich insights for our brand and product management teams
Development of product positioning and messaging that differentiates our products and resonates with our target market segment
Identifies big insights by synthesizing inputs from multiple data sources to unlock qualitative and quantitative customer insights and future growth opportunities;
develops business cases and activation plans to support
Considers the end-to-end customer experience for his / her offering by liaising with product management and GTM team
Understand, identify, and recommend current and future market and positioning opportunities, including new functionality, offerings, line up revisions, and / or business models
Build and own the competitive intelligence framework for the assisted tax prep industry ensuring the consumer group has a deep understanding of competitive pressures.
Influence roadmaps and advocating for experiences that drive consideration and pay off the value proposition
Understand success metrics and have the ability to articulate and prioritize analytics requirements to solve the most important problems
Work cross-functionally to drive the integrated GTM launch plan that includes communications, channels and creative including budget management
Engage with the other functions; sales, finance and accounting as required
5-7 years of marketing experience, including expertise in the Product Marketing function and a proven track record of bringing offerings to market
Customer-focused : tenacious about peeling the layers to understand customer behaviors, barriers, and beliefs and passionate about delighting customers at every touch point
Accountability : A clear track record and commitment to delighting customers and driving results, through rapid iteration and learning
Strategic and analytical thinker : Energized by mining complex data for insights, and application through hypothesis-based thinking
Proven track record in driving integration across digital marketing channels
Can synthesize data to find overlooked conclusions and develop workable solutions, which result in business growth
Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance
Expected to be able to deal with ambiguity and rapidly changing (& growing) priorities