Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship.
Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.
All over the world, the Coach name is synonymous with effortless New York style.
Coach is part of the Tapestry portfolio a global house of brands powered by optimism, innovation, and inclusivity.
The Sales Associate role is an integral part of the store’s overall success and efficiency : demanding direct attention to our brand commitment when servicing our customers and driving results.
Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
SALES FLOOR :
Understands organizational objectives and makes decisions that align with Company priorities
Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.
Creates short- and long-term strategies to achieve personal metrics and performance goals
Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
Represents Coach as a brand ambassador
Demonstrates Coach’s Selling and Service expectations at all times
Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style
Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.
Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.
Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.
Discusses product features and builds the sale by leveraging cross-selling skills and abilities.
Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs
Sensitive to customers’ needs and tailors approach by reading cues
Attends to the unique and individual shopping needs of each customer.
Works with multiple customers simultaneously and breaks away as appropriate Follows up with customers consistently and genuinely to influence / close the sale
Flexes personal selling techniques to contribute to overall store financial results
Builds lasting and loyal relationships with customers
Leverages Coach’s tools and technology to support relationship building and clienteling efforts
Creates enthusiasm and positivity for a shared vision and mission
Promotes and endorses a team selling environment
Fosters an environment of teamwork, trust and collaboration with internal and external customers
Remains solution oriented; is adaptable and flexible to changing business and store needs
Welcomes feedback and adapts behaviors as appropriate
Maintains a calm and professional demeanor at all times
Ensures all daily tasks are completed without negatively impacting service or Coach standards
Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner
Maintains a clean and tidy selling floor at all times
Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures
Replenishes inventory on sales floor as needed
Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintains strong organizational standards as it relates to product both in the stockroom and on the sales floor.
Supports cash-wrap when needed to process purchases, returns, and exchanges.
Efficiently processes customer transactions : Purchase, Return, Exchange, Found Order etc.
Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains strong organizational standards and maintains visual merchandising expectations.
Our Competencies for All Employees
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers;
very bottom-line oriented; steadfastly pushes self and others for results.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services;
acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions;
tends to be seen as original and value-added in brainstorming settings.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization;
builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement;
experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Perseverance : Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture;
isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective;
is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes;
fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team;
creates a feeling of belonging in the team.
Managerial Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and actionable positive and corrective feedback to others;
lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly;
is not afraid to take negative action when necessary.