ECommerce Brand Advocate Analyst
The Home Depot Canada
Toronto, ON, CA
3d ago

The Position :

The Brand Advocate Analyst for assigned supplier brand is responsible for creating and executing the supplier project strategy, generating and presenting analytical data, and providing insightful digital content findings to propel the brand’s conversion online.

The Brand Advocate Analyst is also responsible for developing strong supplier relationships, executing against quarterly action plans and effectively communicating successes / progress within the account.

The Brand Advocate program is a unique vendor funded model that provides brands the ability to leverage dedicated in-house Home Depot Canada associates to perform and expedite white-glove content enrichment initiatives.

Responsibilities :


  • Complete data maintenance tasks in digital content systems to drive account strategy
  • Produce and track weekly, monthly and quarterly supplier specific status reports to communicate project status and track key metrics including add to cart, conversion rate, sales, views, enrichment, SEO Ranking against baseline

  • Build power point decks to effectively communicate during engagement (e.g. kick-off, weekly, monthly, quarterly etc.)
  • Communicate effectively and confidently with suppliers and internal leadership

  • Utilize test-control experimental group testing, heat mapping and other metrics to enhance prioritized supplier's presence on PIPs
  • Leverage online reviews and Q&A to drive improvements on supplier product pages

  • Collaborate with merchant to gain understanding of the supplier and the line of business
  • Analyze supplier and department specific data in order explain trends, impacts and inform strategy
  • Build category knowledge to assist in identifying items and enrichments to prioritize in project work
  • Leverage online reviews and Q&A to drive improvements on supplier product pages
  • Promote supplier adoption for Q&A and future user-generated content programs

  • Data analysis
  • Experience in Ecommerce, data management, process analysis and improvement
  • Ability to handle and prioritize multiple tasks
  • Outstanding written and verbal communication skills
  • Effective interpersonal and problem solving skills
  • Experience / Knowledge Required :

  • Internal Candidates : Must fulfill minimum time-in-position (1 year) and performance management code requirements (M+, Meets expectation, Consistently demonstrates).
  • Strong decision making and problem solving skills
  • Proficiency in Microsoft Excel and Access
  • Strong organizational, analytical and customer service skills
  • Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
  • Influential; practiced in negotiating with others in ways that result in win-win outcomes
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