Digital Insight Analyst
Toronto, Ontario, Canada
14d ago

What is the opportunity?

As a Digital Insight Analyst you will work closely with Product Owners and development teams, to promote the growth and continuous improvement of RBC’s digital channels through in-

depth analytics. Ranked among the top digital experience across North America, RBC is always looking for ways to delight and improve the user experience through improved use of analytics at the point of client interaction.

In this role you will work alongside a RBC product owner, and be responsible for analyzing the digital behavior of clients and providing modeling and execution support to assist in personalizing experiences.

Digital Insight Analysts will provide objective, value-added insights and analysis to help drive optimization across products KPIs (i.

e increased usage and sales recommendations). The person in this role will build critical understanding of our customers and how they use our products and help the team be a strong internal voice for the power of analytics as a driver of business value.

The delivery of business value in this role comes from a combination of knowledge transfer to key stakeholders and the provisioning of data services and tests to client facing applications (Public websites, Online Banking, Mobile apps).

What will you do?

  • Analyze large data sets and representing the behavior of digital product users to provide insights about user actions that help owners optimize on KPIs (i.
  • e. conversions, attribution models, path analysis, cohort analysis, conversion analytics, etc.)

  • Consult with digital team leaders to understand goals and identify potential analytics projects or solutions to further the objectives of the Digital Product teams
  • Support Multivariate and A / B testing by exposing core insights from the data to suggest, create and execute multivariate or a / b / c tests that drive fundamental improvements to the site experience.
  • Responsible for managing and developing business relationships with Digital product owners and key partners, including conducting regular monthly business reviews
  • Deliver clear, concise and timely analysis with team members and stakeholders identifying trends, issues and opportunities, performance analysis, dashboards, benchmarking, sales reports, customer profile / segmentation, etc.
  • Work closely with developers to dynamically modify digital content based on business rules and models
  • Prepares and delivers presentations to Digital product owners and Senior Leaders
  • What do you need to succeed?


  • 4+ years' experience in related digital product development or data mining role
  • BA / BSc or above in mathematics, statistics, economics, computer science, software engineering or related quantitative field
  • Advanced knowledge of R, Python, SQL or SAS
  • Understanding of marketing analytics, data mining, experimentation and measurement
  • Knowledge of web and mobile development processes
  • Ability to multi-task and prioritize / complete projects in a timely manner
  • Strong team player with track record of collaboration and experience working as part of an agile team
  • Excellent verbal, written, communication and presentation skills
  • Highly detail oriented and comfortable with large amounts of data
  • Proven analytics and problem solving skills
  • Strong drive and desire to understand relationship of organizational components
  • Nice-to-have

  • Familiar with online tools such as Google Analytics Premium and Tableau,
  • Knowledge of graph analytics (Neo4j, DataStax, Neptune)
  • Experience with the deployment of APIs and services for front-end personalization
  • Ability to code in Scala
  • Knowledge of statistical modeling and forecasting
  • About RBC

    Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization.

    We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis.

    We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.

    S. and 37 other countries. For more information, please visit

    Inclusion and Equal Opportunity Employment

    RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Aboriginal / Native American status or any other legally-

    protected factors. Disability-related accommodations during the application process are available upon request.

    City : Toronto

    Address : 88 Queens Quay West

    Work Hours / Week : 37.5

    Work Environment : Office

    Employment Type : Permanent

    Career Level : Experienced Hire / Professional

    Required Travel(%) : 0

    Exempt / Non-Exempt : N / A

    People Manager : No

    Application Deadline : 01 / 19 / 2019

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