Email Marketing Specialist
Lush Fresh Handmade Cosmetics
Vancouver, BC, Canada
3d ago

Email Marketing Specialist

The Email Marketing Specialist plays an essential role in growing talent in our business through collaboration and sharing best practices with the Digital Marketing team.

You know how to be curious about their opportunities and how to be real with feedback and support.

You will be the email and customer data expert. You are responsible for overseeing and owning the end to end development and deployment of all email campaigns.

You will also be focusing on utilizing customer data into creating a more engaging customer experience through our email and CRM platform.

You must have a passion for results-driven data and a track record of being able to identify, recognize, develop, segment, execute and optimize

As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyse and respond to your learner’s needs.

Our Lush staff live with purpose , finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey. #mylushlife

Reporting to the Manager, Digital Marketing, the Email Marketing Specialist undertakes the following RESPONSIBILITIES :

  • Overseeing the beginning to end process of all campaign emails (digital and multi-channel) from strategizing to building to testing to reporting
  • Working closely with brand communication teams to support marketing and brand efforts
  • Setting up A / B tests for email optimization
  • Build analytics, metrics and reports to support the success of each initiative
  • Developing and setting up trigger emails and automations
  • Develop an ongoing customer lifecycle and engagement strategy
  • Developing and setting up our segmentation
  • Owning and developing our subscription program
  • Partner with the content strategist to develop communication strategies
  • You bring the following QUALIFICATIONS :

    Required :

  • Minimum of 3 years’ experience in email marketing and / or CRM.
  • Minimum of 3 year’s experience with email marketing platforms
  • Proven ability and experience with driving traffic and engaging customers
  • Experience with online Analytics, such as Google Analytics
  • Experience with Salesforce Marketing Cloud
  • Database Experience (mySQL / SQL)
  • Intermediate knowledge of HTML
  • Be a teacher who can effectively teach best practices to cross-functional teams and effectively present in front of groups as well
  • Impeccable attention to detail
  • Self-motivated and proactive
  • Excellent communicator, both written and verbal
  • Preferred :

  • Bachelor’s degree in marketing, or related field (or applicable experience)
  • Experience in the beauty and / or consumer packaged goods industry is a plus
  • Strong understanding of Lush or similar retail environment a plus
  • Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.

    We thank all interested applicants; however, only qualified candidates will be contacted.

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