Calgary Territory Sales Representative
Big Rock Brewery
Calgary, AB
4d ago


We have a vacancy on our sales team that we need to fill with a new Big Rocker! Are you an energetic, enthusiastic sales professional who is passionate about beer?

Reporting to the Regional Sales Manager, the Territory Sales Representative is responsible for sales of the Big Rock family of fine beer & cider products.

The Territory Sales Representative will reach his or her business targets through effective management, development and execution of sales strategies for customers in designated territories by conducting physical visits to on-

premise and retail customer sites. Demonstrate ability to genuinely interact with customers to show passion, knowledge, dedication, and commitment.

This individual will also develop ongoing, profitable relationships with customers and continually maintain a professional image of the company meeting volume objectives and targets.

Integrity, passion, innovative thinking and in-person presentation skills are essential for this role.


  • Meet or exceed territory sales objectives to achieve personal, divisional and corporate objectives
  • Contribute to the organization’s ability to innovate and expand the market by growing the consumer’s imagination in how and in what circumstances they should consume our products
  • Build and sustain customer relationships and trust while growing their passion for our products
  • Service and support all on-premise and retail accounts, manage current portfolio and anticipate and respond to customer / consumer needs and expectations in the assigned territory by conducting on-
  • site sales visits with both new and existing customers

  • Effectively manage and minimize stale date products, and check product expiry dates regularly
  • Plan and execute on-premise, retail and consumer programs
  • Develop and maintain a Category Management Strategy for all accounts, plus executing cooler re-aligns
  • Focus on product placement, inventory management, execution of POS, and merchandising with a commitment to the fact-based selling approach
  • Create independent / specific sales programs for individual retail and on-premise customers while keeping focused on provincial and corporate objectives
  • Create territory planning and strategizing to meet or exceed sales and financial objectives
  • Consistent execution of Big Rock sales and brand strategies
  • Demonstrate ability to effectively communicate and deliver compelling presentations and / or training sessions
  • Develop, manage, achieve and be accountable for annual budget objectives
  • Analyze and report on territory sales performance on a monthly basis to assist with planning and strategizing to meet or exceed sales and financial targets
  • Involvement in Corporate Events to promote Big Rock
  • Monitor customer and competitive activity, feedback to direct reports
  • Plan, execute and follow up sales and promotions in an efficient and innovative fashion
  • Plan and execute events within the assigned regional sales territory
  • Complete administrative duties on time such as : quarterly, monthly and weekly call plan trackers, customer visit trackers, customer account trackers, pricing surveys, expenses, etc.
  • Qualifications

  • University Degree or College Diploma in business administration, commerce, marketing or related discipline (an alternate combination of formal education and work experience may be considered equivalent)
  • Sales Training Course or Certificate is preferred
  • Minimum of 3 years of direct sales experience in sales, consumer goods or related industry
  • Knowledge of the Southern Alberta craft beer market region is an asset
  • Must possess a valid Graduated Driver’s License to travel to customers
  • Solid experience in opportunity qualification, pre-visit planning, call control, account development, and time and territory management
  • Demonstrated success in sales with achievement in volume and profitability
  • Category management experience is an asset
  • Excellent planning, budgeting and work management skills
  • Strong event and project management skills
  • Creative with basic knowledge of marketing concepts
  • Basic knowledge of marketing concepts and financial literacy
  • Demonstrated ability to convert prospects and close deals while maintaining established sales quotas
  • Professional demeanour, selling style, and appearance
  • Strong knowledge of retail sales principles, methods, practices, and techniques
  • Strong problem identification and objection resolution skills
  • Able to build and maintain lasting relationships with customers
  • Exceptional verbal communication and presentation skills
  • Proficiency with English Language
  • Ability to work individually and as part of a team
  • Frequent travel is required, often up to several hours of driving per day to attend and conduct on-site visits and presentations
  • Manual dexterity required to use desktop computer and peripherals
  • Occasional bending and lifting / moving up to 75 kg’s
  • Must be able to have flexible hours, including evenings and weekends
  • Apply
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