Reporting to the VP, Marketing & Demand Generation, the new role of Partner Marketing Manager will play an integral part in helping Enghouse Interactive Americas (EIA) extend its reach with, and through, strategic partner relationships.
A significant objective of new this role is to help heighten and enhance the EIA profile in the Contact Center Solution Software industry across North America, through select partners and includes the development and execution of high-impact initiatives across various marketing channels.
This main focus of this role is the enhancement of existing Strategic Partner relationships while ensuring the company leverages all available elements of their respective Partner Marketing Development Fund (MDF) programs, including the ongoing management and optimization of these programs.
In addition, this role will also serve to further develop and extend the marketing relationships with existing Channel Partners which includes Value Added Resellers (VaR), Systems Integrators (SI) and referral partners, who help extend EIA’s reach into various market segments and heighten its market penetration across North America.
Working with the Sales and Marketing Leadership and other teams, define and develop the relevant marketing strategies and the required supporting marketing initiatives and tactics that will help further EIA’s corporate objectives.
This includes, but is not limited to : direct and channel sales team support, events (partner tradeshows, user conferences, and webinars), and support the development of an ever-expanding range of digital assets (video testimonials, blogs, case studies, references).
On an Ad Hoc basis, work with the Marketing and Demand Generation team to develop and refine content in various formats, that support Channel Partner demand generation campaigns and field events including customer / user conferences / forums and webinars.
Other Aspects of the role
Gather Competitive intelligence to understand which markets are being targeted and how the competition is evolving their offerings
Develop an understanding of emerging customer requirements as being expressed by channel partners and their customers
Recommend and lead the development of new content to address gaps in the company’s current suite of channel content
Strategic Partners (Includes Amazon Connect, IBM, Microsoft, etc.)
Lead the definition of partner requirements, flexibilities, and constraints associated with each of the strategic partner Marketing Development Fund (MDF) programs
Proactively manage these MDF programs to maximize the use of the available funds within each program’s timeframes
Understand and identify any potential areas of focus that Enghouse Interactive could leverage to maximize our collective marketing benefits with these partners
Work with Marketing and Demand Gen to develop relevant, compelling and provocative content across various types and formats, which serve multiple needs and objectives, maximizing EIA visibility through the market leadership of these Strategic Partners
Channel Partners Value-Added Resellers (VaRs), Systems Integrators (SI); Referral Partners
Work effectively with the Indirect Sales Channel and other cross-functional counter-parts to create and implement co-marketing programs with Enghouse Interactive’s stable of strategic and channel partners
Support the design and the execution of Channel Partner-specific demand generation and nurture campaigns, collaborating with internal cross-functional resources
Oversee end-to-end planning and execution of Partner specific sponsorships, tradeshows, co-marketing campaigns, and other ad hoc Partner events
Work with Marketing and Demand Generation to develop relevant, compelling and provocative content across various types and formats, to serve multiple needs and objectives as part of a larger, integrated content strategy (collateral, customer success stories, social media posts, and reciprocally beneficial partner specific marketing materials)
Ensure partners are provided with co-branded enablement materials and tools to execute their own marketing programs and demand gen that promotes EIA
A Bachelor’s Degree in Business, Marketing or equivalent
Minimum 5+ years of business-to-business marketing experience within the technology industry
Telecoms, Contact Center providers, Cloud-Services industry knowledge and relevant experience considered an asset
Past experience with, and a strong understanding of, the marketing relationship between Vendors and Channel partners
Experience with events and tradeshow planning or execution is considered an asset
Fully conversant in Microsoft Office Suite (Word, Excel, and PowerPoint)
Experience with collaboration and project management software : MS Teams, Basecamp or Monday.com
Able to multi-task, prioritize and pivot as required under tight deadlines.
Excellent communications, organization, project management skills
Effective listening skills; able to take direction well and seek clarification where required.
Can work quickly, efficiently, and accurately, with strong attention to detail.
Highly organized and efficient.
Collaborates effectively with multiple stakeholders.
A self-starter who can work independently when necessary.
Resourceful, adaptable and flexible finds a way .
Good interpersonal skills; friendly, approachable and professional.
Exhibits a positive, can-do attitude with a good sense of humour.
Opportunistic and creative out-of-the box thinker.
Willingness to do what it takes to be successful is a key requirement That’s not my job people need not apply!
Compensation & Benefits
Competitive compensation package
Health & Dental benefits
Free underground parking
Office gym Facilities
Monthly lunches and Bagel Fridays
We are an Accessibility for Ontarians with Disabilities Act (AODA) compliant workplace. You can be confident that our recruitment and hiring processes will be modified to accommodate disabilities, if requested.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Enghouse is an equal opportunity employer.