Mobile Marketing Manager
Fidelity Investments
Toronto
6d ago

Job Description

Given the current circumstances, employee will be working from home, 100% of time. As working conditions return to normal, they will shift to a hybrid working arrangement.

Who We are :

Established in 1987, Fidelity Investments Canada Inc. (FIC), provides Canadian investors with a full range of mutual funds, ETFs and alternative funds.

Fidelity funds are available through a number of distribution channels, including financial planners, investment dealers, banks and insurance companies.

FIC has more than 1000 full time employees and is headquartered in Toronto, with regional offices in Montreal, Calgary and Vancouver.

Role Overview :

As the Mobile Marketing Manager for Fidelity, you will introduce and execute a mobile-marketing strategy to reach customers on a range of various devices and mobile platforms.

You will act as a subject matter expert within the group on all aspects of customer experience as it relates to mobile marketing and introduce mobile-first approaches into wider marketing campaigns.

You are the go-to expert on a broad range of mobile tactics including SMS, mobile analytics, notifications, alerts, mobile wallet and other evolving mobile-first tactics.

This will include leading mobile marketing platform implementations and integrations with other technologies such as CRM, marketing automation and analytics.

What You Will Do :

Own mobile marketing strategy and delivery :

  • Plan and deliver strategies for engaging customers and prospects through mobile channels and mobile-first capabilities such as SMS, notifications, alerts, etc.
  • Build and manage mobile-based marketing campaigns and workflows in a range of mobile-focused marketing technologies
  • Build SMS and notification workflows, owning the copywriting process, workflow set-up, compliance sign-off and campaign execution
  • Use mobile analytics and data-driven strategies to drive the overall mobile marketing strategy for each customer segment
  • Create mobile-first customer journeys, experiences and campaigns :

  • Create mobile-first customer journey workflows to help customers achieve their goals, complete tasks and to deliver offers
  • Collaborate with Marketing Automation and Digital Experience teams to lead the implementation of responsive, mobile-optimized website landing pages and to deliver mobile-optimized campaigns
  • Act as a subject matter expert in drafting business requirements for mobile-marketing technologies and work with internal technology partners to oversee implementations
  • Own and manage well-documented opt-in processes for SMS / text, geolocation-based engagements, notifications and messages
  • Improve each step of the customer lifecycle through mobile tactics and capabilities
  • Raise the bar for customer engagement on mobile

  • Measure and report on the effectiveness of mobile-centric strategies to engage clients and prospects through personalized mobile experiences
  • Drive conversions and improved experiences through seamless mobile interactions on web, SMS, mobile wallet, mobile advertising, messaging platforms and search
  • Work with key stakeholders to optimize advertising and search efforts for mobile
  • Work with key stakeholders to create unique-to-mobile content and ad formats in mobile-first social media and messaging platforms
  • Craft distinct experiences to exploit mobile capabilities
  • Set appropriate targets and regularly report on effectiveness
  • What We Are Looking For :

  • 4-year university degree, preferably with a focus on marketing
  • 3 - 5 years of experience working with mobile marketing technology platforms or workflows ( Salesforce Marketing Cloud SMS, Urban Airship, Localytics, Vibes, Twilio, Waterfall SMS)
  • 3 - 5 years' experience creating and leading mobile-first marketing campaigns
  • Experience copywriting and building SMS and mobile notification workflows
  • Experience using CRM platforms is considered a strong asset ( Salesforce, Hubspot, Microsoft Dynamics, etc.)
  • Experience using marketing automation platforms is considered a strong asset ( Marketo, Salesforce Marketing Cloud, Vibes)
  • Experience in the investment or financial services industry is considered an asset
  • The Expertise You Bring :

  • A mobile-first mindset and demonstrated leadership in creating bar-raising mobile-first strategies that deliver results
  • A deep curiosity and interest in improving customer experience through marketing and mobile marketing technologies and capabilities
  • Creative thinking with a passion for growth and performance marketing, especially through mobile-based promotions
  • Excellent communication skills, both written and oral, are required
  • The ability to multi-task and manage multiple ongoing projects
  • Project management, organizational abilities and strong analytical skills essential
  • Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment
  • Current work authorization for Canada is required for all openings.

    Employment with Fidelity will be conditional upon the successful candidate having received a COVID-19 vaccine series approved by Health Canada, at least 14 days prior to their start date.

    This requirement is subject to exemptions pursuant to human rights legislation in your province of employment.

    Fidelity Canada is an equal opportunity employer

    Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal / Native American status or any other legally-protected ground.

    Accommodation during the application process

    Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process.

    If you require an accommodation, please email us at .

    No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

    Why Work at Fidelity?

    We are proud to be recipients of the following :

    Awards

  • Canada’s Top 100 Employers (5th consecutive year) 2021
  • Greater Toronto’s Top Employers (9th consecutive year) 2021
  • Canada’s Top Family Friendly Employer (4th consecutive year) 2021
  • Imagine Canada, Caring Company
  • Canada’s Top Employer For Young People 2021
  • National HR Awards - Best Corporate Social Responsibility Program Award, Venngo Healthy Workplaces Award
  • Workplace Benefits Awards Health and Wellness Program
  • Canadian Compassionate Companies Award
  • Designations

  • A Canadian Compassionate Company
  • An Imagine Canada Caring Company
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