Brand Media Buyer
Egencia
Toronto, Ontario , Canada
5d ago

Expedia

Expedia is seeking a talented, driven and creative Media Buyer to join our growing in-house media team. The ideal candidate is data driven, analytical, and has a dedicated drive to stay abreast the latest industry trends.

This person will play an integral role in negotiating, buying, and executing both national and local TV media buys leveraging a multi-

million dollar annual budget.

What you will do

  • Effectively negotiate and manage execution and stewardship of Expedia.com’s TV buys
  • Serve as market expert, providing insight to marketplace conditions and opportunities in National and local TV media
  • Manage market / vendor budgets and deliverables (GRPs, impressions, sponsorship integrations)
  • Compile and analyze relevant metrics on an ongoing basis to optimize schedules, analyze media alternatives and make sound recommendations
  • Effectively manage media schedules, reconciliation and make-good activity
  • Develop pre and post-campaign summary materials.
  • Collaborate with internal team to develop and execute buying and testing strategies that drive business efficiencies.
  • Work with creative agency and ensure all trafficking deadlines are met
  • Who you are

  • At least 3+ years Media Buying experience in national and local TV / radio. Experience with emerging TV platforms (connected TV / OTT, addressable, programmatic TV) preferred.
  • Solid understanding of brand and direct response media buying and analysis
  • Strong analytical skill set - proven ability to derive TV optimization insights from data and make sound recommendations.
  • Good interpersonal skills to develop and maintain relationships with vendors
  • Strong communication skills, both oral and written
  • Ability to work under pressure
  • Well organized, detail oriented, and proactive, with proven ability to meet deadlines
  • Requirements :

  • 4-year college degree
  • Minimum 3 years TV buying experience
  • 3 years experience with MediaOcean or Strata buy management platforms
  • Experience working with media buying and research software such as Nielsen and SQAD
  • Minimum intermediate-level proficiency in Microsoft Office in Excel and PowerPoint
  • LI : MB1

    Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-

    9 to confirm work authorization.

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