Purpose of the job :
The Campaign Strategist owns program / campaign / tactic flawless execution, and supporting and coordinating program / campaign / tactic measurement, reporting and optimization.
Key Responsibilities :
Owns campaign / tactic implementation; including timeline and budget management and cross-functional employee communication execution
Coordinates required cross-functional team members and organizes cross-functional team activities to ensure key functions fulfill required responsibilities (i.
e. plan and lead cross-functional campaign meetings, develop detailed timelines to ensure campaign / tactics are completed on time)
Manages the budget spend for the assigned campaigns (develop detailed budgets to ensure campaigns / tactics are completed on budget etc.)
Supports campaign / tactic collateral development and production, and flawless execution
Ensures campaign messages and creative ideas are aligned to Meridian’s brand and value proposition and correct buyer persona and spot on buyers journey / funnel
Ensures timely reporting on metrics to support assessment and optimization
Supports the development of post-campaign / program / tactic assessment and results reporting
Knowledge, Skills, and Abilities :
Strong Project Management skills
Strong analytical skills with a curiosity to turn data into insight
Strong judgement and common sense
Strong communication skills
Strong collaborator with the ability to build strong cross-functional relationships
Flexible and adaptable within a dynamic environment
Education, Designations, Training, and Experience :
Bachelor’s degree preferably in marketing, communications or business administration
Minimum 5 -7 years of progressive marketing work experience
Experience in campaign and program planning, product management, execution, analytics, marketing communications and measurement and analytics
Experience the Difference!
Thank you for your interest in Meridian Credit Union. Please note that due to the volume of applications, only those under consideration will be contacted for an interview.
Meridian is committed to providing accommodations for people with disabilities. Should you require an accommodation, we will partner with you to meet your needs.