As our team’s lead content strategist, brand storyteller and copywriter, you will ensure our content connects with buyers at every stage of their journey to purchasing Coconut Software.
In this important role, you will lead the development of a strong point of view to attract people to our brand, and create insightful content that helps buyers make sense of the market, the options that are available to them and ultimately, why they should partner with Coconut Software.
The content that you create will help future customers complete their buying jobs’ at every stage, engage other members of the buying group within their organization, and enable the team to move forward confidently towards purchase.
The person in this role must also be extremely empathetic, know how to dig-in to understand the way our buyers think and what they care about, so they can meet the unique needs of each individual in the buying committee.
And of course, they must be able to write clear, crisp, simple and compelling copy that sounds human (no buzzwords, no corporate jargon!)
This role also requires close collaboration with Coconut’s larger marketing team : Brand marketing, Demand Marketing, Digital Marketing, Customer Marketing and Product Marketing to produce compelling content that cuts-through the noise, grabs attention and helps people move forward to becoming Coconut customers.
Know our ICP & Buying Group Inside & Out : Know Coconut’s ICP and buying group members, their challenges / problems and potential solutions deeply.
Work with the sales and success teams, and product / demand marketing to identify the key trends, themes and content opportunities for engaging buyers at each stage of their journey through multi-channel demand gen programs.
Develop & Own Coconut’s Content Strategy : Develop and own the strategy that ensures we provide the right content, to the right people, at the right times, for the right reasons.
Help define what we will (and won’t) do with content. What topics we’ll focus on, formats and best channels for distribution.
Own & Continue to Evolve our Brand Narrative / Story (Topline Messaging) : Work with CMO and Directors of Brand / Product Marketing to solidify Coconut’s point of view, and turn it into a compelling story that sets the stage for, Why Change?
Why Now?’ and Why Coconut?’
Develop & Own our Brand Voice / Tone & Keep Things Consistent : Work with CMO and Director of Brand Marketing to hone-in on / humanize Coconut’s brand voice and tone.
We want to strike the right balance between fun / friendly and professional and keep things consistent across everything we produce.
Write Copy for All Channels & Work with External Agencies : In addition to the strategic piece (content strategy), you will write for various formats & channels.
You’ll also need to develop relationships with a few great freelancers and / or agencies, so you can farm out overflow writing work.
Own and Facilitate the Process Around Content Creation : Own, facilitate and refine the process around how we go about creating great content.
This could include the implementation of briefings, a docket system, folder structure, set-up process in Asana (project management tool), and final review process before content is released out into the world.
Content Technology & Trends : Be the team SME on content platforms / technology (working with Marketing Ops) and stay up-to-date on trends in content marketing & distribution.
Analytics and reporting : Work with CMO / Director of Brand to track and report on performance metrics. Continually reviewing and optimizing content to improve engagement, conversion and ROI
WHAT YOU BRING TO THE TEAM