Marketing Operations (SaaS)
Etobicoke, ON, CA
4d ago

With the right combination of vision, drive, and talent, there are few things you can’t achieve.

At Sparkrock , we’ve achieved something great : a company that makes a difference in the world, while focusing on clients, employees, and growth.

Sparkrock provides enterprise software (ERP) that includes finance, workforce management, payroll and employee scheduling built for not-for-profit organizations, health and human services, and educational institutions.

Every day nearly 45,000 people use our ERP & CRM technology to make the world a better place.

Now, we’re looking for a new Marketing Operations (SaaS) to join our fast-paced SaaS environment during an exciting phase in our growth, and we hope that search ends with you.

Marketing Operations (SaaS) :

In this role, you’ll collaborate with our marketing and sales team and will be a key player in providing data to our lead generation and customer marketing campaigns.

You’ll proactively identify opportunities for optimization and will work directly in our marketing automation tool (Click Dimensions) and our CRM (Microsoft Dynamics).

Practically speaking, you will :

  • Own and act as the subject matter expert for the campaign portfolios assigned (25% Customer Marketing / 75% Net New Lead Generation)
  • Support the Customer Marketing and Lead Generation leaders to implement marketing campaigns (e.g., campaign segmentation, campaign decision trees, test and control segments, list generation, deployment criteria and data management, etc.)
  • Become our internal Dynamics 365 Sales (CRM) champion by helping maximize our internal deployment of our Operational Platform, work with our supporting partner, learn our internal business processes, help test new functionality, and adjust our platform in our development / testing environment
  • Design, implement, and deploy campaigns with the customer / end user in mind
  • Perform data extracts from various technology platforms based on analytics requirements to be used for target list deployments, campaign performance evaluation or reporting, and measure marketing / sales KPIs
  • Evaluate campaign performance by monitoring and analyzing data to improve deliverability, and optimize campaigns and ensure data quality and accuracy
  • Research and explore new campaign processes, marketing technologies, automation tool features to increase efficiencies, improve quality control, and to align to industry trends and best practices as required
  • Adhere to regulations, standards, and best practices regarding communications, privacy, data security and escalate to management when needed
  • You’ll become our subject matter expert on Microsoft Dynamics 365 Sales / CRM, and an advocate for campaign and data management.

    You’ll succeed in this role if you have a strong attention to detail for campaign design, deployment, and data analysis, are organized, and able to prioritize and manage your time to meet deadlines.

    Aside from your experience working in sales and marketing campaigns, you’ll need to have a natural curiosity, as you investigate campaign issues and understand when to report and escalate to the senior team as needed.

    If this sounds like you, we want to meet you!

    Working with Sparkrock :

  • We offer a competitive salary of $80,000-90,000 commensurate with experience, along with a performance-based bonus, health benefits, 3 weeks’
  • vacation, annual education development budget, and paid time off to volunteer at an organization whose mission makes your heart soar.

    You’ll work from Monday-Friday, with flexibility during core business hours. Currently, our team is working remotely.

  • Upon a safe return to work you’ll enjoy a hybrid model of working remotely and in-office a few days each week if you’
  • re local to the Etobicoke area, or a permanently remote role if you’re not local to our office.

    When we are sharing space together, we enjoy organic fruit delivery, on-site gym and showers, and a $5 per day stipend to cycle to work.

  • We love our open-concept office with its indoor trees, skylights, and whiteboard walls for impromptu brainstorming, and can’
  • t wait to return. We’re accessible from the Kipling subway station and have free parking.

  • You’ll be working in an organization certified as Best Workplaces in Canada the last 6 years. You’ll find you’
  • re doing your best work – driven by genuine care for our customers, employees, and business – it’s easy to care about helping people who are making a difference!

    Qualifications :

    Here’s what we’re looking for :

  • Data operations experience in Microsoft Dynamics 365 Sales / CRM, direct marketing, list generation, data analytics, solution design, email deployment, campaign management / testing or reporting
  • Experience with CRM administration
  • Experience extracting and analyzing campaign reporting data and using this to share recommendations with internal teams
  • Awareness of CAN-SPAM, CASL, and other regulatory standards related to marketing communication
  • Experience creating relevant campaign documentation
  • Awareness of email deliverability and email marketing best practices
  • Basic knowledge of DNS, MX and IP setup processes, and HTML
  • Post-secondary degree or diploma in marketing or the equivalent, demonstrated related Marketing experience
  • And here’s what would be an asset :

  • Knowledge of Google Analytics, ClickDimensions, or other web reporting tools
  • Knowledge of PSA Software
  • Experience and understanding of 3rd party marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, ExactTarget, Oracle Eloqua, Marketo and / or Adobe Campaign)
  • How to Apply :

    Our online application will give you the option to apply to this role as a complete person – not just a resume. The application will assess your qualifications, personality traits and workplace preferences, and should take 10 to 15 minutes to complete.

    After submitting, you'll receive an email inviting you to log in and view your assessment results.

    We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities.

    We will review applications, with priority given to those who have completed the assessment and look forward to hearing from you.

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