Description : Role overview :
We are looking for a dynamic, driven, strategic Sponsorship Marketing Specialist to join our incredibly talented team. In this exciting role you will work with some of the leading partner brands in Canada, delivering integrated marketing solutions and activation plans that authentically showcase the client brand and our portfolio of products and services.
The role will support the Manager, Sponsorship Marketing on managing the day-to-day relationships with clients’ sport partners, and will help build and execute unforgettable activation strategies and programs through our rights and benefits.
This role will require a high degree of collaboration and communication with other team members across business units within client.
Business unit spotlight :
The Sponsorship Marketing team helps bring the client brand to life through compelling, authentic activation initiatives with strategic partners across the country.
From CFL, NHL, Hockey Canada, Whistler Blackcomb (plus other top tier resorts), science centres, and WE Day - we are committed to leveraging our partnerships to help create remarkable outcomes through technology enablement for the benefit of our customers and communities.
Reporting to the Manager, Sponsorship Marketing you will join a team of some of the best and brightest sponsorship minds in the country.
We all share the fundamental belief that we have the best jobs in the company (and in Canada!) and if we aren’t having fun with what we do, we are doing it wrong.
What YOU will do :
Support the Manager, Sponsorship Marketing on managing the day-to-day partner relationships, sponsor deliverables, and administrative tasks as necessary
Help to develop creative / activation briefs, executive summaries, activation plans, partner status / contact reports, analysis documents, and expert presentation decks reporting results
Manage storage process, logistic, and shipping requests across the sports portfolio
Assist with the seamless onsite execution of sponsorship activations and events
Track key sponsorship metrics to ensure effectiveness of all programs and appropriate return on objectives
Collaborate with internal / external stakeholders to deliver outstanding event and sponsorship elements including : print, broadcast, social / digital, onsite activations, promotional giveaways, contesting, media launches, product, and service marketing
Support and be accountable for expenses and invoicing and help out with budgets as needed
Help develop strategic activation plans with relevant, clearly established business objectives and measurable results to tangibly demonstrate marketing return on investment
What YOU bring :
Ideal candidate to have 1-3 years’ experience of demonstrated marketing and communications experience including : broadcast, social / digital media, onsite activation, contesting, media launches, product and service marketing
Sponsorship know-how, experience and a basic understanding of contractual rights, terms and implications
Google suite prowess and stellar communications skills (both written and verbal) including : creating agendas / contact reports, building executive briefs, activation plans / presentation materials, and post-execution analysis
A true partnership mindset, adept at working across multiple internal and external teams to help establish objectives, advance timelines, escalate issues smartly, build consensus and an ability to motivate others to deliver results
Masterful juggling skills with the ability to balance competing priorities with grace and thrive in a fast-paced, ever-changing environment
You are both detail-oriented but also a big picture thinker, constantly on the lookout for unmined opportunities
You geek out to metrics, analyzing results and constantly challenge status quo to deliver tangible return to our business
You are good with numbers and comfortable with processing expenses and invoices
Highly proactive, you take initiative, anticipate next steps, understand what needs to be done and do it
A willingness to travel and to work irregular hours events don’t always happen close to home or between the hours of 9-5
Most importantly, passion, positivity, enthusiasm, sense of humour, desire to learn and grow and a let’s do this! attitude
What YOU get :
An opportunity to work alongside some of the best marketing minds in the industry, and among the leading partner brands in the country
Our team is awesome we have the brightest and best in the industry, and we have fun doing what we do
A chance to work on highly coveted, extremely fun jobs in fact, we believe we have the best jobs at client and even in the country!
We partner with some of the best partners / rights holders in the country, and with the resources required to make impact
Pride in working for a company that sincerely is committed to doing good in the world, and making lasting differences in our communities
Must have skills : (please at least 3 skills / exp) :
1. 2+ years’ experience of demonstrated marketing and communications experience including : broadcast, social / digital media, onsite activation, contesting, media launches, product and service marketing
2 Sponsorship know-how, experience and a basic understanding of contractual rights, terms and implications
3. Google suite prowess and stellar communications skills (both written and verbal) including : creating agendas / contact reports, building executive briefs, activation plans / presentation materials, and post-execution analysis
Nice to have skills : (please at least 3 skills / exp) :
1. Proficiency with Google Suite
2. Experience in SAP an asset
3. Bilingual English and French an asset but not necessary