Digital Campaign Analyst (Demand Generation)
Canon
Brampton, ON
1h ago

Reporting to the Demand Generation Supervisor, you will be responsible for managing B2B marketing campaigns in Marketo. You'll collaborate with various marketing team members to acquire assets and media content to build, execute and optimize campaigns in order to analyze and influence purchase plans.

What You'll Be Doing :

  • Maintain the overall organization of Marketoreviewing new lead data pointsmanaging data completeness and accuracy ensuring leads are synced between Marketo and SalesForce
  • Build and maintain Marketo programs to meet the needs of marketing and sales
  • initiatives

  • Coordinate email program deployments (including gathering, testing and deploying
  • assets) from Marketo

  • Assess the effectiveness of reporting across MAP, CRM, and 3rd -party providers to
  • align performance data from external paid acquisition channels

  • Build, maintain, and update dashboards and reports from various platforms in
  • technology stack, communicating performance to key stakeholders in the organization

    What We're Looking For :

  • Post-secondary education in Marketing or Business Administration
  • 1-3 years of related work experience
  • Marketo Certified Associate (MCA), Marketo Certified Expert (MCE), or SalesForce Administrator certification is an asset
  • Strong analytical skills to understand and populate data points in order to drive business decisions
  • Excellent project and process management skills
  • Ability to manage time and balance multiple campaigns and requests for reports
  • WHAT’S IN IT FOR YOU

    BENEFITS

  • Comprehensive health coverage plan that includes medical, dental and vision
  • Life insurance, disability and wellness programs
  • Vacation, Paid Personal Time and Sick days
  • Matching RRSP contribution & Profit Sharing Program
  • Tuition Assistance Program for professional continuing education
  • Discounts on Canon products, retailers, memberships and more!
  • EMPLOYEE PERKS

  • On-site cafeteria and outdoor patio
  • Employee gym and fitness centre
  • Employee referral program
  • Executive-Hosted BBQ
  • Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products.
  • Community involvement
  • We offer competitive compensation, comprehensive benefits, exceptional growth potential and stability, all within a casual and professional work environment.

    While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment.

    Canon Canada Inc. is proud to provide accommodation(s) during the recruitment process. Should you require any accommodations, please indicate this on your application / cover letter and we will work with you to meet your accessibility needs.

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