Senior Product Manager, Social Media Marketing Analytics
Ottawa, Ontario, Canada
1d ago

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  • Senior Product Manager, Social Media Marketing Analytics

    Posted on :

  • Ottawa, Ontario, Canada Toronto, Ontario, Canada Vancouver, British Columbia, Canada
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    We’re looking for a Senior Product Manager to lead a team in our Social Media Marketing solution, focused on Advanced Analytics .

    The solution provides best in class Social Media Marketing publishing with measurement and analytics a core element to understand and optimize social business objectives.

    With Advanced Analytics they will leverage multi-network data, external data sources, and machine learning, to provide actionable insights for customers to leverage and drive tangible business outcomes.

    The Senior Product Manager leads and creates clear and impactful product strategies, processes, and innovation that drive quantifiable business value.

    The solution will cover areas such as Ads data aggregation, trend comparisons, conversion metrics, ML-based recommendations, new chart-types, and data analysis against key social objectives.

    As a Senior Product Manager you’ll also be working with Product Directors, Engineers, Product Managers, and Designers both in your portfolio and in adjacent teams to prioritize and build solutions that contribute towards a world-class product.

    You will be seen as a collaborative leader across the organization and a subject matter expert in our product’s capabilities, value propositions, and the needs of our customers.

    While based in Hootsuite’s office (post COVID19) or remotely across Canada (in accordance with Hootsuite's local employment entities), you will report to Senior Director, Product.


  • Work closely with Product, Development, and Design Directors to set the medium-term strategy for a product area
  • Own the creation and results of a prioritized roadmap that balances short term business goals with established long term vision and strategy.
  • Effectively synthesize data from customers, competitors, analysts, and commercial activities into meaningful signals that inform and validate hypotheses
  • Set, track, and be accountable to KPIs at both a project and product level
  • Build and refine scalable processes for product planning, prioritization, and execution
  • Collaborate with Product Marketing and Support to effectively bring functionality to market and drive business value
  • Represent the product & roadmap priorities in an approachable and collaborative spirit, including with senior-level internal stakeholders and in-person with customers
  • Guide product development in an agile environment, working closely with a team of top notch engineers and user interface designers.

  • A post-secondary degree in computer science, business and / or engineering, or equivalent work experience and 5+ years of software product management experience
  • Experience developing products for marketing & sales customer bases
  • Strong fluency with product & business data measurement principles and tools.
  • Experience developing products for marketing & sales customer bases
  • Accountability : holds self and others accountable to meet commitments
  • Customer Focus : demonstrates a desire to proactively help and serve internal / external customers meet their needs
  • Influence : Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
  • Interpersonal Savvy : relates openly and comfortably with diverse groups of people
  • Open Communication : clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
  • Process / Project Management : skilled at figuring out and managing the processes and timelines necessary to get work accomplished
  • Resilience, Tolerance for Change / Ambiguity : can effectively cope with change, finding ways to advance work and projects, even in the face of uncertainty
  • Self Development : is personally committed to, and actively works to continuously improve

  • Tenacious . You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
  • Curious . You are always learning and seeking ways to make things better.
  • Conscientious . You keep your promises, taking your commitments to others seriously, and you have strong integrity.
  • Humble . You lead with humility and empathy, respecting and learning from the perspectives of others.
  • Leader. You will be a living example of our guiding principles : Step up, One Team, Customer Obsessed, Go Fast / Be Agile, Play to Win, Neighbours & Allies.
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