Digital Property Optimization Specialist
McCarthy Tetrault LLP
2d ago

At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected in 2021 as one of and as one of for the ninth consecutive year.

Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

Our Clients & Markets / Client Service Delivery team brings market strategy and service delivery innovation under one umbrella to ensure the needs of our clients are always top of mind.

Our team plays an integral role in advancing the firm’s ambitious strategy at the vanguard of the legal industry. We are looking for a business-oriented, dynamic change agent to fill the role of Digital Property Optimization Specialist.

As a Digital Property Optimization Specialist , you will :

Web Development and Design

  • Manage all external digital properties, channels, platforms and tools, ensuring alignment with firm strategy and best practices.
  • Manage daily content optimization for on and off page site search on, microsites and blogs.
  • Work closely with Clients and Market Team to ensure content is updated, tagged and promoted in relevant areas of the website.
  • Oversee and managing various digital vendor partners.
  • A / B testing, conducting assessments of capabilities and performance.
  • Execute ongoing enhancements to the firm website, microsites, social media, blogs and digital marketing tools from design and coding to deployment.
  • Enhance functionality, troubleshooting issues and implementing ongoing UI / UX improvements to website and all digital platforms, working in collaboration with the design team.
  • Support the launch of marketing campaigns and ad programs into market.
  • Execute inbound requests for web updates.
  • Build capacity to convert leads on web site, score, and push to Sales Automation Platform.
  • Ensure continuous improvement of site performance including ongoing site optimization, ensuring link quality, proper build of new landing pages, effectively managing for all the things third party SEO tools identify as issues.
  • Liaise with IT on Technical maintenance of the site.
  • Support digital distribution when required for marketing mail sends from design and coding to deployment, testing and reporting on performance.
  • Site Analytics

  • Perform data analytics, synthesizing quantitative and qualitative findings into actionable insights and communicating them in a compelling, digestible way.
  • Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all digital channels (web, social, etc.).
  • Tracks, measures, synthesizes, and reports on key performance metrics and data for all digital marketing activities, channels and platforms via Google Analytics and other platform and / or channel specific reporting tools.
  • Specific activities tracked include general website analytics, program and campaign metrics, email marketing performance, SM and working with Research team on media and external publication metrics.

    Go-to-Market Tactics

  • Advise on strategy and tactics to drive on-site conversion and lead generation.
  • Collaborate on content marketing, channel strategy and performance metrics and KPIs.
  • Execute go-to-market digital strategies in partnership with the Clients and Markets Team.
  • As our ideal candidate, you will have :

  • Demonstrated aptitude with analytics platforms (Google Analytics) and SEO.
  • Post-secondary degree or certificate and a minimum of five years digital marketing communications experience in complex environments.
  • Seasoned web developer / site manager experience working in a digital marketing environment.
  • Experience in a large, matrixed organization. Professional Services experience an asset.
  • Proven web development experience across multiple devices, webviews and browsers.
  • Demonstrated experience managing enterprise websites, social and / or CRM & email marketing platforms.
  • Demonstrated experience in web design and coding, with a high level of proficiency in HTML, CSS, Python, Java, Wordpress.
  • Drupal, Aquia, Figma / Envision and Jira experience preferred.

  • Knowledge of CRM, Salesforce Marketing Cloud and visualization tools a plus.
  • Proven ability to simplify and distill complex problems into intuitive and elegant experiences.
  • Ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.
  • Ability to think quickly and critically on a broad range of digital marketing topics, across various verticals.
  • Bias towards action and solutions-oriented mindset.
  • Professional attitude and service orientation, with exceptional stakeholder engagement and management skills.
  • Ability to handle high pressure situations and urgent requests.
  • Capacity and credibility to engage with Leadership and Board members of the Firm, including experience and ability to present to executive-level clients.
  • Bilingual (French / English) an asset.
  • As a member of the McCarthy team, you will have access to :

  • Outstanding benefits from day one, including insurance premiums paid by the Firm and wellness and technology reimbursements.
  • Competitive compensation and generous time off, including a day off to volunteer and a day off for your birthday.
  • A commitment to professional development and growth opportunities for our people at all levels, supported by a culture that fully embraces and encourages two-way feedback.
  • Strong community involvement and a commitment to equity, diversity and inclusion.
  • A collaborative, cohesive culture that connects lawyers and business teams through collective purpose.
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