What it’s like working at CBC/Radio-Canada At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms.
Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Your role As Manager, Marketing Communications and Publicity, you will provide innovative marketing and communications strategies and campaigns to help CBC Atlantic reach and connect with the public it serves.
Reporting directly to the Senior Managing Director, Atlantic Canada, you will be a senior leader in helping CBC grow in the Atlantic market and support CBC network locally and help the local Centre team meet and exceed their strategic programming, community outreach and business objectives.
Your confidence and skill in managing the local team will be a constant source of inspiration and motivation to succeed. As a team player both within the national Centre team and the local team, your leadership will be valued.
In your role, you will be responsible for the development and execution of a Centre plan that identifies key marketing, advertising, presentation and image strategies and tactics that support the overall direction, priorities and programming needs which in turn will grow audience in the local market.Your core responsibility will be to deliver high quality comprehensive Marketing communications services via an account management structure.
You will provide strategic and innovative ideas and thinking in a challenging and diverse environment, as well as excellent marketing and promotional solutions.
In addition, you will cultivate partnerships with key community organizations and businesses that pertain to the CBC and regional priorities.
Your excellent writing and presentation skills along with the ability and skill to navigate social/digital marketing and other innovative marketing methods, will contribute to audience growth in this market.
Working with your team and clients, you will build digital media strategies. This is a one year contract subject to review and renewal.
We are looking for a candidate with the following:
Relevant experience must include traditional, digital and social marketing, communications planning; strategic account management including brand management, issues management, publicity, public relations, event management and advertising.
Candidates may be subject to skills and knowledge testing.CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment cbc.ca.If this sounds interesting, please apply online! We thank all applicants for their interest, but only candidates selected for an interview will be contacted.