SUMMARY OF JOB
Leading the way in the automotive marketplace, autoTRADER.ca is providing opportunities for technical experts who are keen to work with modern technologies delivering high-value products for millions of consumers.
Within a collaborative and agile environment, the Digital Analytics Developer will design and implement web and mobile analytics for autoTRADER’s online and mobile marketplaces.
We are looking for someone who not only loves data, but who is focused on building solutions to generate reliable and valuable analytics.
The ideal candidate will have a web development background (including QA) and solid experience with Google Analytics and data tracking systems.
The Work :
Design and implementation of autoTRADER’s Web Analytics platform (Google Analytics 360 GA , Google Tag Manager GTM )
Execute the implementation process, working closely with the Marketing and Development Teams
Work closely with Development teams to maintain and manage the site tagging methodology for autoTRADER’s marketplaces to ensure accurate and complete measurement.
Recommend improvements to increase autoTRADER’s breadth and clarity of measurement
Build technical requirements documents and / or support the Marketing team with technical documentation
Resolve technical tracking issues identified on website and mobile analytics platform
Provide guidance and support to other web analytics stakeholders on GA capabilities and measurement approaches
Support internal stakeholders (National / Commercial Sales, Product Agile Teams, Marketing) with analysis and reporting on specific issues or opportunities as required.
Identify and execute opportunities to leverage analytics to expand Trader’s relationship with clients as an authority on the used car market in Canada.