Content Strategist
Absolute Software
Vancouver, BC
29d ago

Description

As Absolute’s Content Strategist, you will be responsible for creating and executing on an aligned content strategy by writing, editing, and publishing a variety of assets, and managing a consolidated calendar that schedules and tracks content availability and use.

In this role, you will synthesize the requirements of various teams to facilitate and execute assets that support and optimize our content lifecycle, and drive strategic alignment, workflow efficiency, and content performance.

Your success in this role will be based on improving engagement and conversion rates from our content, including longform assets, landing pages, web copy, blog posts, and ads.

Accountabilities Will Include :

  • Manage the overall content lifecycle, from creation and editing through approvals, publishing, measurement, curation, and maintenance
  • Compile and consider data, including target audience, personas, messaging, competitive information, customer feedback and campaign results;
  • from various teams, including Marketing, Product, and Sales, to inform content strategy

  • Write, edit and publish assets including long form content, blog posts, website copy, presentations, and more as required
  • Collaborate on the strategy for, and contribute to, search engine optimization (SEO) initiatives
  • Provide operational support for content creation, including engaging participants and managing meeting and resource schedules, workflows, and deadlines
  • Support and evangelize corporate brand and content governance practices
  • Work collaboratively with business analysts to report on content measurement and make recommendations for optimizing quality, processes, and channels
  • Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results
  • What You'll Need :

  • Three to five years of relevant content creation and lifecycle management experience in corporate marketing, content marketing, or agency expertise
  • Excellent copywriting and editing skills, with the ability to craft and communicate compelling value propositions, and translate technical concepts into value-
  • focused, jargon-free copy that drives action

  • Experience with aligning SEO strategy and content production to drive traffic and conversion KPIs
  • Familiarity with B2B sales funnels and the ability to map content to the customer journey
  • Cross-functional and multi-phased, complex project management skills
  • Excellent team building, presentation, and motivational skills
  • Able to interpret data from marketing campaigns to create compelling messaging
  • Comfortable with ambiguity; highly adaptable to new circumstances
  • Content lifecycle management and / or complex project management experience
  • Comfortable presenting plans and results to cross-functional team members, including senior management
  • Detail-oriented, well-organized, and efficient with time management
  • Nice-to-Haves :

  • Technology industry experience, with preference given to security industry knowledge
  • Familiarity with digital marketing tactics across paid, earned and owned channels
  • Familiarity with web publishing and content management tools
  • Experience with creative suites
  • Why Work For Us :

    Absolute is the new standard for endpoint visibility and control, delivering self-healing endpoint security, always-connected IT asset management, and continuous data visibility both on and off the network.

    Unlike other endpoint security agent solutions that can be corrupted, compromised or deleted, Absolute can self-heal itself and other critical applications through our patented Persistence technology that is embedded in the firmware of over 1 billion endpoints.

    No other security company can make this claim.

    Headquartered in Vancouver, Canada with international offices in Austin, Texas, Reading, UK and Ho Chi Minh City, Vietnam, we are a collaborative and innovative place to make your mark in the world of security.

    Our agile, high energy culture rewards top performance and the contributions of those passionate about our collective growth and success.

    We celebrate our wins in our large common areas where we hold engineering hackathons, end of quarter celebrations, and monthly socials.

    We believe in a good work / life balance which is reflected in our annual employee retreat where it’s all about friends and family.

    To learn more about Absolute, visit our website atwww.absolute.comor visit ourYouTube channel.

    Absolute is an equal opportunity employer.

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