Description & Details
Digital Marketing Volunteer
The Daughters for Life Foundation (DFL) is a Canadian charity that provides educational programs to Middle Eastern young women irrespective of religious affiliation or nationality.
We provide Scholarships, Awards, and Fellowship programs for aspiring young women living in the Middle East, to enable them to pursue studies otherwise inaccessible to them.
We believe that empowering young women, through quality education, is the key to long-lasting peace in the Middle East and the rest of the world.
Description of the role
DFL is looking for a passionate dedicated and creative volunteer to handle the foundation's marketing activities under the guidance of DFL Director of Operations and Programs.
The Digital Marketing volunteer will work to develop and implement a strategy to increase overall reach and awareness. He / she will use social media outlets to cascade the information, engage the public and increase online presence.
Qualifications and Skills
Experience using key social media outlets (Facebook, Twitter, YouTube, LinkedIn, Instagram, Google+)
Good knowledge of web designing using WordPress will be an asset
Good skills of designing using Photoshop, InDesign, illustrator, etc
Strong writing and editing skills, with strong attention to detail
Ability to use online tools to engage public and draw attention to key message
Works well independently and as part of a team
Must be a dedicated individual with the drive for impact and improvement
A creative individual who believes in DFL cause and passionate about it
Commitment and tasks ownership is a MUST
University / college graduate or undergraduate studying in the field of social work, business, marketing and communications, fundraising or public relations would be an asset
Duties and Responsibilities
Develop a social media strategy to support the foundation’s goal and publicize its activities ; the programs, events, campaigns, initiatives, scholars’ stories, founder’s, board and team activities, women education relevant stories, etc.
Post regular updates to social media outlets, including website posts, press releases etc.
Monitor the performance of social media publications via Hootsuite Analytics
During main events, take care of sharing what is happening during the event, sending live Facebook posts and live tweets
Run marketing and fundraising campaigns to promote the Foundation’s latest projects
Take care of Daughters for Life page on CanadaHelps, create additional campaigns when necessary and update the donations’ forms when needed
Manage our current online fundraisers : Indigo Flipgive, Yougive, CanadaHelps
Create compelling content for the Foundation's website (articles, specific pages)
Create homepage banners when needed, to promote our current activities
Update the homepage miniatures as the latest news change
Update the website as needed : new scholars, new sponsors, new academic partners
When necessary, design, edit and create visuals for the foundation’s events; roll-ups, brochures, flyers, etc
Update the foundation’s slideshow, profile, fact sheets and other materials
Writing, proofreading and editing both print and digital content from all areas of the organization; articles, press releases, reports, presentations, brochures, flyers, email-shots, and else.
RELATIONSHIP WITH THE FOUNDATION’S COMMUNITY
Design and write content for the quarterly newsletter via MailChimp to be sent to DFL community
Report to the Program and Marketing Manager to establish the brand voice and ensure overall positioning.
Liaise with the scholars to hear about their latest achievements and share them online
Develop consistent messaging for various target audiences.
Maintain the donors’ database and keep it up to date
Edit targeted messages to major donors
This position requires a minimum 6 month commitment for an average of 15-20 hours per week ( normally in the office setting, however considering the COVID-19 situation, you can work remotely).
Due to time sensitive nature of some requests, we require candidates to be able to contribute time to the task daily (throughout the day or evenings).
Commitment and tasks ownership is a MUST.
Benefits and recognition
This position is unpaid volunteering opportunity that provides valuable experience for Digital Marketing, Communications, Social Support, and Non-Profit Management individuals with an interest in gaining experience in the not-for-profit sector;
and anyone with a passion for community work. A certificate of acknowledgment and a letter of reference will be granted to outperforming volunteers, at the end.