Digital Marketing Coordinator
Benefit Cosmetics SAS
Canada - Toronto, ON
4h ago

Oh, Hello Gorgeous!

As one of the fastest growing cosmetics companies in the world, Benefit Cosmetics is always on the lookout for dynamic, creative talent.

At Benefit, we believe that our people should reflect the same qualities that we develop in our beauty products first-rate quality, results oriented, innovative, and of course, fun and enthusiastic.

Are you looking for a career with one of the fastest growing beauty brands? Look no further. Benefit Cosmetics is all about whistling while you work it and faking it till you make it.

We’re about having fun, grabbing life by the giggles and never letting go!

If you’re ready to get the job done with a sense of style, flair, humour, and enthusiasm, Benefit could be your place to shine!

Could this be you?

Benefit Cosmetics Canada is looking for a Digital Marketing Coordinator to join our team! This role will create innovative, on-brand, on-trend content and programs that drive awareness, loyalty, acquisition and engagement to achieve digital and social media objectives.

S(he) will help define / execute digital strategies allowing us to maximize relationships with Influencers generating content and coverage and increase overall brand awareness with best-in-class digital marketing in Canada.

  • Working closely with the PR & Digital Marketing Manager, s(he) will help lead social content creation and analytics; Influencer relations and analytics;
  • secure brand partnerships; and support digital advertising.

    RESPONSIBILITIES : (will include but are not limited to)

  • Lead and execute all social media for Benefit Canada including : Create, curate and manage on-brand, on-trend content to appeal to the Benefit consumer (images, video, Live, written, etc.
  • Design or rework digital assets for use in Canadian marketModerate and initiate engaged social conversationsMonitor social networks for potential PR opportunities and customer care issuesAnalyze the performance of posts and campaigns to continually optimize contentTrack metrics and create reports for campaigns / promotions / social media / etc.

    Identify opportunities to serve Benefit fans and customers with NEW beauty and non-beauty content

  • Ongoing leadership of Influencer CRM program including : Monitoring influencer content, trends and performance Identifying partnership opportunities (paid and earned)Support with contractual agreements and liaising with talent and / or management Execute unique and memorable product sends and eventsHelp build and manage meaningful relationshipsDesign trips and experiences that exemplify the brand’s DNAAssist with onboarding new influencers into the brand
  • Lead Influencer marketing analytics using Global quarterly reports and social media tools providing commentary on performance and recommended action plans in a timely manner
  • Stay up-to-date on media platform trends, capabilities and educate team on emerging opportunities
  • Work closely with Global Digital counterparts and similar markets to share best practices and learnings
  • Monthly scorecard tracking
  • Identify strategic brand partners & plan co-promotional activities to help improve Benefit’s reach.
  • Ensure Benefit voice is communicated throughout all digital activities, with a focus on laughter and fun
  • Utilize digital strategies to amplify offline activations, events & contests
  • Create FB ads pages for in-store events and promote to fans with targeted posts
  • Think outside the box and proactively introduce new ideas or suggestions to improve processes
  • Update the Digital Marketing Calendar

  • Obsessed with social media and Influencers
  • Analytical and able to identify opportunities and action plans from data
  • Has a GREAT sense of humour!
  • Loves cosmetics and the world of beauty
  • Is confident, social & a creative thinker
  • Follows social media, YouTube and industry news & trends
  • Has photography / videography / Photoshop skills
  • Works independently with minimal supervision
  • Is dynamic, flexible and takes initiative
  • Is organized with strong attention to detail

  • University degree or related education in marketing or communications
  • 3+ years’ experience in digital marketing
  • Experience in cosmetics and / or consumer packaged goods industry is an asset
  • Highly engaged on multiple social media platforms
  • Genuine interest / early adopter of digital technology & innovation
  • Knowledge of social media for business and influencer marketing tactics
  • Strong negotiation skills
  • Entrepreneurial and customer focused attitude
  • Exceptional ability to communicate clearly both verbally and in writing
  • Project management skills and meticulous with detail
  • Ability to work well across the organization and with 3rd parties
  • Work Environment :

    Benefit Cosmetics is a San Francisco born and based brand that provides a full line of colour cosmetics and skin care products through distribution in leading luxury retailers and specialty stores in Canada.

    Benefit formed a strategic partnership with LVMH (Moet Hennessey Louis Vuitton) in 1999, which supports a strong global expansion over the next five years.

    We offer a casual work environment, competitive compensation and benefit packages. The Canadian office is located in downtown Toronto.

    Benefit continues to experience extraordinary growth on all levels, and seeks dynamic, flexible individuals who will contribute to this continued development and expansion.

    Benefit Cosmetics is committed to fair and equitable recruiting practices in accordance with the Accessibility for Ontarians with Disability Act (AODA).

    Persons with disabilities are encouraged to come forward at any stage of the recruitment process or employment lifecycle to request accommodations, if needed.

    Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment and employment experience.

    If you require accommodation during the recruitment, screening or interview process please contact customer care team by email, or by mail or in person at 2 Bloor St W, suite 2000, Toronto, ON M4W 3E2.

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